Tip of the Week: Using Message Variables

There often comes a time in marketing when you realize you’d like to make a single update across…

Are Your Contacts Engaged with Your Content? There’s an Automation for That.

About six months ago I signed up for a business newsletter. I had the intention of reading it…

Upgrade from Email Marketing to Intelligence-Driven Automated Follow Up

  The promise of marketing automation is that you can treat each customer as a unique individual. You can learn…

Book Review: Good to Great: Why Some Companies Make the Leap…and Others Don’t

Throwback! It's time for a book report. A friend recently asked me what the top three, most influential,…

How a Photographer Takes Back a Workday a Week with Marketing Automation

 In this article: Learn how Heather saves 10 hours a week with automation Get 2 pre-made automation workflows…

Ignore These 7 Common Marketing “Truths”

“Sell the sizzle, not the steak.” “Focus on the benefits, not the features.” “The more you tell, the…

What Your Business Must Start Doing Today to Survive

I was the go-to person. When anyone had a question at my last job, they would always come…

How to Pick the Right Marketing Tools to Grow With Your Business, Not Against

I have buyer's remorse. I bought a $20 blender just a few months ago. The sole point of…

The Past and Future Landscape of the Martech Space

I never like to assume. So, for those who might not know or just need a refresher, here…

How to Decide What Your Contacts Want (and Give It To Them)

  I was recently helping a client figure out how they could send specific, targeted content to their…