Tip of the Week: Using Test Lists

Knowing how to test your automations is just as important as building them. This is where using lists…

15 Ways to Create Perfect Alignment Between Marketing and Sales

Companies that report “strong alignment” between Sales and Marketing have been shown to close more leads, retain more…

Personalize your Messages, Build Memorable Relationships, and Gain Back Time Now

In all my years of working I can't think of a team who needs more hours in the…

Getting the Most Out of Your Ecommerce Data

It's never been easier to start an online store. There are hundreds of fantastic ecommerce solutions available. But,…

Tip of the Week: Using Message Variables

There often comes a time in marketing when you realize you’d like to make a single update across…

Are Your Contacts Engaged with Your Content? There’s an Automation for That.

About six months ago I signed up for a business newsletter. I had the intention of reading it…

Upgrade from Email Marketing to Intelligence-Driven Automated Follow Up

  The promise of marketing automation is that you can treat each customer as a unique individual. You can learn…

Book Review: Good to Great: Why Some Companies Make the Leap…and Others Don’t

Throwback! It's time for a book report. A friend recently asked me what the top three, most influential,…

How a Photographer Takes Back a Workday a Week with Marketing Automation

 In this article: Learn how Heather saves 10 hours a week with automation Get 2 pre-made automation workflows…

Ignore These 7 Common Marketing “Truths”

“Sell the sizzle, not the steak.” “Focus on the benefits, not the features.” “The more you tell, the…