Why Your Email Marketing Might Be Falling Short of Success

Have your email campaigns been underperforming lately? Some simple changes to your email marketing strategy could take you…

Announcing the Facebook Custom Audiences Integration

At ActiveCampaign, we believe passionately that the best marketing occurs when marketers are able to deliver the right…

How to Get New Clients for a Law Firm: The Customer Lifecycle in Law Firm Marketing

Marketing may not be the reason you got into law—but when you’re trying to build a law firm,…

Personalized Marketing and Promotions for Restaurants

It's notoriously difficult to succeed in the restaurant industry. Speculate on opening a restaurant of your own, and…

Marketing and Sales Automation for Event Planners

At some point in the mid 90’s my mom threw me a birthday party. I was really into…

SMB Martech Report: Beyond Email Marketing

    You don’t need to look too far back to find a time when marketing automation was…

Tip of the Week – Submit A Feature Request

Do you have an idea for a new feature? What about a current feature that could be improved?…

Impact Your Engagement Rates with Split Test Campaigns

The effectiveness of your marketing campaigns should never be left to chance. Once you click the “Send Now”…

How Fitness Trainers Can Discover Client Interests With Behavioral Marketing

There were 62,776,640 searches for “Get Healthy” from January 2016 through October, according to data pulled from Google…

5 Ways Brick-and-Mortar Retailers Can Use Marketing Automation to Connect with Customers

Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail. This trend contributed to a…