7 Unconventional Leadership Techniques that Multiply Your Team’s Performance

Poor leadership can turn a team of A-players into an unmotivated mess. Great leadership can help the same…

Meet our Newest Certified Consultants

I’m pleased to welcome our latest group of ActiveCampaign Certified Consultants. These are experienced coaches, strategists, and agencies ready and willing…

Tip of the Week – Merge Duplicate Contacts

Have a duplicate contact problem? Use our merge function! The merge function in ActiveCampaign allows you to merge…

A Guide to A/B Testing

  Marketing has been around for quite some time, but over the last couple of decades, it has…

Facebook AMA Recap: Jordan Skole on Ecommerce Marketing

Yesterday, we invited Jordan Skole to answer your questions about ecommerce marketing via Facebook Live. Half a dozen…

A/B Testing Email Subject Lines: 4 Tests You Can Run (and Templates You Can Steal)

Have you ever had an email with an open rate of 104 percent? Wait, is that even possible?…

A 3 Step Abandoned Cart Series to Improve Cart Recovery

77% of online shopping carts are abandoned. That’s more than three-quarters. It’s 6 slices of an 8-slice pizza.…

Expanding our Deep Data Integrations: The Accepts Marketing Field for Shopify and BigCommerce

Ecommerce platforms like Shopify and BigCommerce allow their users to create a customizable checkbox that appears alongside checkout…

Tip of the Week – Pre-Populate Form Fields

Did you know you can use personalization tags to pre-populate form fields with the individual contact information you…

Why Customers Leave: The 4 Factors that Might Be Killing Your Customer Retention

Arthur Middleton Hughes, founder of the Database Marketing Institute, cites four reasons that customers leave businesses. He writes:…