A 3 Step Abandoned Cart Series to Improve Cart Recovery

77% of online shopping carts are abandoned. That’s more than three-quarters. It’s 6 slices of an 8-slice pizza.…

Expanding our Deep Data Integrations: The Accepts Marketing Field for Shopify and BigCommerce

Ecommerce platforms like Shopify and BigCommerce allow their users to create a customizable checkbox that appears alongside checkout…

Tip of the Week – Pre-Populate Form Fields

Did you know you can use personalization tags to pre-populate form fields with the individual contact information you…

Why Customers Leave: The 4 Factors that Might Be Killing Your Customer Retention

Arthur Middleton Hughes, founder of the Database Marketing Institute, cites four reasons that customers leave businesses. He writes:…

Expanding the ActiveCampaign CRM: Phone Numbers, Deal Description, and Deal Age

When you’re working with a sales team, it’s important to be able to get information about deals quickly.…

Marketing Performance Management is about More than Measurement

The desire for marketers to be able to measure the success of their campaigns has been growing and…

Loss Aversion Marketing: When Loss Aversion Works (and When it Kills Your Marketing)

“Limited-time offer!” “Everything must go!” “This opportunity disappears at midnight!” “Don’t miss out! Act now!” Marketing like this…

Tip of the Week – Use a Subscription Update Form

You can use a subscription update form to collect updated information from your contacts. A subscription update form…

9 Marketing Metrics Every Business Should Use

In the first quarter of 2009, total ad spend in America fell by more 10%. That was the…

Introducing Win Probability Powered by Machine Learning

  Businesses know they should be using data to improve. Often times they don’t know where to start…