ActiveCampaign has a new partner to create newsletter, email and promotional writing content for your email marketing and web site.

Great newsletters utilize “highlights” consisting of 1-2 paragraphs that introduce new products, services, or general information about what’s going on in your organization. A well written newsletter can help you convert new prospects, motivate current customers to make additional sales, or simply attract new visitors to your website. Take advantage of a well written newsletter with your next campaign!

I encourage all users of Email Marketing (or any email marketing program) to devote some time for producing quality email copywriting. Strong copy will assist with your conversions via email and will also encourage your subscribers to remain on your list. If you do not spend any time on the copy you will be stunting the success of your marketing efforts.