This post was contributed by Bonjoro.
In today’s world, it can be harder than ever to stand out in your client’s inbox.
You need systems in place to make sure you don’t forget key follow-up or leave your customers in the dark on new updates.
But you also need a human element behind your businesses – a personal touch that makes each customer feel like they’re valued and part of a community (not just a number on a stat sheet). According to Shopify, the top 1% of customers spend 18 times as much as the average. It makes sense for you to try and get as many of these customer advocates as you can!
But can you really embrace automation at scale and the “human element” at the same time?
Now, thanks to a new integration between ActiveCampaign and Bonjoro, you can.
Bonjoro is a personal video email tool that allows you to quickly record a video from your phone or desktop at that perfect moment and send it to a prospect or customer. Here is an example:
Every time someone buys a batch of coffee from Joe, he gets automatically notified on his phone and can quickly record them a personal video (As a result his revenues went from $35k/month to $75k/month in 14 weeks).
As a new element inside the ActiveCampaign system, all you need to do is add a Bonjoro element to your next campaign. Click add an element, click on CX Apps and Select Bonjoro.
Next, make sure you have a Bonjoro account by signing up here. Then you can seamlessly add a personal touch to your processes whenever you want – and be notified when to do them automatically through ActiveCampaign’s automation!
The systems and automations inside ActiveCampaign help save you time in your day and stay organized. Now with this new video integration, it’s easy for you to put a human face behind your brand and stand out when it counts.
Personal video is used across every industry, from eCommerce to consulting, from B2B to B2C. If you want to read up on some use cases behind Bonjoro, including the exact videos different teams are using, you can read up on that here.
Additionally, you can use dozens of recipes or pre-made automations inside of ActiveCampaign that include a Bonjoro element, to show you some of the key use cases behind the tool! Check those out here.
Sometimes we get the question, why Bonjoro? Why not record a video on a phone or just embed a Youtube video?
There are a couple of hurdles you will encounter if you try this. First, if you send a video from your phone, it comes over as an attachment and the chances that someone opens it are low. If you use a youtube link, you might get a click, but there is no preview to show someone what they are about to receive.
Would you be more likely to open this email:
If you are like most people, the second version, with a visual of exactly what people are about to get is much more enticing.
Not only that, but personal videos through Bonjoro are expert at driving action. Because of the template that a personal video lives in you can place a simple CTA (Call-To-Action) button right next to the video, so it’s easy to drive action (again versus a YouTube or Vimeo video). The stats show that the CTR (Click Through Rate) on Bonjoro’s are one of their strongest assets.
For the Bonjoro team that sends thousands of these videos out each month, and these videos average around a 40% CTR rate (which is about 10x the industry averages for CTR from typical email).
In a nutshell, the ActiveCampaign and Bonjoro integration lets you send out quick personal videos that drive action. You can create these Bonjoro video tasks based on any trigger in ActiveCampaign, including:
- Calendar bookings
- Webinar registrations
- Customer milestones
And much more.
With a simple tweak in your processes, you can build a customer delight engine that will fuel rapid growth!