New feature: “Text only” emails in automations

In response to a request from one of our users, we are releasing a new feature: “text only” emails can now be sent within automations and other campaign types.

You’ve always been able to send “text only” emails, by creating a single one-time “Text Only” campaign, and now you can use “text only” messages with:

  • Autoresponders
  • RSS to email
  • Date based campaigns
  • Automations

The inclusion of automations is especially notable because you can automatically send very personal looking emails in response to a contact’s behavior.

These “text only” emails could be sent when a contact views a certain web page, clicks a link in an email, or performs a notable event on your website (such as placing an order).

You might want to send “text only” emails in instances when your contacts would expect to receive an email from individual people within your organization.

For instance, if you send a welcome email to new subscribers from the CEO of your organization, that email can now appear more like a one-to-one email rather than an HTML email template or broadcast email. This could also be useful for automating some of your sales or support emails.

If you are sending a text only campaign within an automation, just select “Build from scratch” and then “Text Only:”


You’ll notice that there is an elegant new text editor:


You can still add hard line breaks where you’d like them to appear if you want to wrap lines a particular way. If you’d like to see where your line breaks are in terms of character count, go to “Desktop preview.”

When delivered, these text emails will appear like any other email you’d expect to receive from an individual:


It’s important to note that, with plain text emails, it is impossible to track opens (however, you can still track link clicks, replies, and forwards) so there is a trade-off with using them. In most cases, this probably isn’t too significant because clickthroughs are usually a better indication of engagement anyway.

You’ll still have the option to use personalization tags and conditional content so you can customize and personalize the content of these emails.

With this release, you’ll find that the “Text Only” email option has moved. It used to be found on the “Campaigns” screen:

Now, if you want to send a “text only” campaign, you select the type of campaign you wish to send, and then “Build from scratch.” You’ll have the option to choose “Text Only” on the following screen:


This update is rolling out to accounts throughout this week. If you haven’t already gotten it, you’ll get it soon.

You’ll also notice some subtle design and UI improvements in various places throughout your account as we continue to improve the look and feel of the app.

This feature is another great example of our customer-driven development. I’m continually impressed by how closely we listen to our user’s feedback here. If you’ve got a feature you’d like to see, or an idea for how we can make the platform even better, please submit feedback — we’ll definitely take it into account.

If you have any questions about how this feature works, please leave a comment.

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