Meetup: Fundamentals of Advertising for Ecommerce

Advertising for ecommerce

Meetup for Ecommerce Business Owners
Many of us here at ActiveCampaign have a thirst for knowledge. That thirst for knowledge tends to lead us down a curious rabbit hole of sorts. You know, the type of rabbit hole where you end up creating a dropshipping store just to gain more empathy for small business owners.
To quench our thirst, we created a space where we could share our failures and experiences with others, in the form of a monthly Meetup for ecommerce business owners, started by a few ActiveCampaign employees.
Our most recent Shopify event was held on February 22nd, where Robert Carter, a long-time advertiser for agencies and the head of advertising at ActiveCampaign, laid out the fundamentals of advertising for ecommerce business owners. Specifically, he covered a few pieces of tactical advice regarding popular ad platforms that you could take home and implement that day.
Some of the key highlights Robert covered were:

  1. Channel selection: Adwords (people are searching for answers) and Facebook (focus on a specific, relevant audience) will give you the most exposure

  2. How to set up your Adwords ads and account

  3. Crafting, tracking, and scaling Facebook advertisements

Want to join us for the next Meetup? Sign up here.

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