Getting the Most Out of Your Ecommerce Data

It’s never been easier to start an online store. There are hundreds of fantastic ecommerce solutions available. But, having so many options can make it difficult to know which ecommerce platform is best for you.
One important consideration many people overlook is how closely an ecommerce solution integrates with a marketing solution. Ecommerce providers make it easy to create and manage your store, but the bulk of your promotional activity will fall on your email marketing or marketing automation provider.
A weak, shallow integration will make it difficult to send interest targeted messages related to your customers’ needs and emails triggered by their behavior as they browse your store. These triggered and targeted messages are critical to your success.

Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Epsilon Email Institute

The more ecommerce data your marketing solution has access to, the more effective your marketing will be. They work hand in hand.
ActiveCampaign has recently released Deep Data Integrations with three of the most popular ecommerce solutions. These powerful integration allow you to bring your ecommerce data into your marketing automation solution so it can power your marketing, driving more sales.
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BigCommerce has found that their average customer grows at an astounding 28% year over year. They provide an impressive amount of features for a reasonable monthly fee. Is is an all-in-one ecommerce solution, which means you’ll have the tools to process credit card payments on your site, but also to ship your orders, manage inventory, and even manage suppliers. You’ll also be able to easily list your inventory on sites like eBay and Amazon.
BigCommerce’s strength, where it really stands out from the competition, is it’s in-depth reporting. You’ll be able to mine your data for insight that will help you find your most profitable products, spot trends in sales, and more. They have an impressive 4.5 out of 5 star rating on customer review site G2Crowd. Their customers often praise them for their outstanding customer support and they boast one of the top uptimes in the industry (99.99%!).

Sign up for a 15 day free trial at and get instructions on how to set up the BigCommerce Deep Data Integration.
Shopify was one of the first ecommerce solutions to simplify and streamline the process of creating an online store. Since their start in 2004, they’ve processed over $40 billion dollars in payments for 500,000 customers.
Where Shopify really stands out is the amount of help resources they have available. Their success has created an active community of users ready to help you on this journey. They have some of the most vibrant discussion forums with experienced ready to offer advice and give feedback. They have in-depth guides on everything from legal concerns to drop shipping. Shopify has certified consultants available to help when you run into a problem you can’t solve.

Sign up for a free 14-day trial at and get instructions on how to set up the Shopify Deep Data Integration.
WooCommerce has become the most popular ecommerce solution. It runs on WordPress, a free CMS many people are already comfortable with, and it’s free so there’s no monthly subscription or transaction fees. You’ll only pay what your payment gateway charges. It’s no wonder that it has quickly gained traction with smaller ecommerce stores.
Both WordPress and WooCommerce are highly customizable and have an enormous ecosystem of user-created plugins and extensions. This means you have many options for modifying and extending core features and functionality. Many of these plugins are free, but you’ll probably end up paying for at least a few extensions to get your store set up the way you want. These plugins are generally one-time fees rather than recurring monthly subscriptions so, once you pay the upfront cost, your overhead stays low.

Learn more about WooCommerce and get instructions on how to set up the WooCommerce Deep Data Integration.

Automations that leverage your ecommerce data

No matter which of these ecommerce solutions is best for you, ActiveCampaign makes it easy to leverage your store’s data to drive intelligence driven marketing that gets results.
After you set up an integration, you can trigger automations, customize campaigns, and create segments based on:

  • Product purchases
  • Customer lifetime value
  • Last product ordered (category and price)
  • Order dates and times
  • Total products ordered
  • And more

Here are three revenue-boosting automations you can import into your ActiveCampaign account…

Send an email triggered by repeatedly viewing a product

If someone repeatedly views a product, it’s pretty safe to assume that they’re interested. They may be right on the cusp of making a purchase and need something to push them over the edge. Or, they may get distracted and start doing something else.
You can send an email to these interested buyers to motivate them to return and make a purchase. An excellent way to motivate them is using a coupon code for free shipping or a discount.
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Store date of last purchase + reminder to re-purchase

You can encourage repeat purchases by sending an email if 30 days go by without a purchase (or whatever makes sense for your business).
These two automations work together. The first automation will store the date of last purchase on the cusomer’s profile in ActiveCampaign and the second automation will send an email if 30 days (or whatever time period you specify) goes by without a purchase.

Part 1:
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Part 2:
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Reward customers at specific customer lifetime value

You may want to reward your best customers to further cement their loyalty to your company and encourage them to evangelize. You can adjust the customer lifetime value that triggers this message by editing the revenue amount on the “Advanced” condition on the trigger.
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