This post was contributed by Suchita Chopra of StoryXpress.
Lead generation goes beyond conventional techniques. Marketers have moved beyond emails, blog posts, and lead magnets.
They’re trying innovative ways to create lead generation engines for their business and videos are the next innovative tool.
Video marketing has changed the way marketing messages are delivered. Whether it’s a complex product feature or adding a human element to a robotic pitch, videos help nurture leads.
Not just sales and marketing, but videos also can help you get more qualified leads for your business. If you’ve been struggling with getting leads interested in your business, video marketing can help.
In this post, you’ll learn how videos can help generate more leads for your business. Also, you’ll discover how the integration with ActiveCampaign and StoryXpress can help your video marketing efforts.
Let’s get started!
What is StoryXpress?
StoryXpress is an end-to-end video platform providing businesses with a software suite to leverage the power of videos for sales, marketing, customer support, and remote communication.
You can use this tool to quickly create screen and webcam recorded videos or upload your own videos on other platforms and edit them. Also, you can host your videos in a premium, ad-free environment and offer a branded experience to your viewers.
StoryXpress helps you make your video efforts actionable. You can use video heatmaps and engagement graphs to track how viewers are responding to your videos and what parts of your pitch they tend to engage more with.
The StoryXpress video recorder sits as an extension in your Chrome or as an app for Windows/Mac users. More than 100,000 users rely on StoryXpress today to create wonderful videos on the go.
Alvin Parra, founder of Reyuz Inc., shares his experience with StoryXpress:
“StoryXpress Recorder is now my #1 tool to create instant sales, tutorial, and explanation videos using my OWN logo and business brand. The customization and additional tools like video embedding and playlists are amazing.”
Why not record a video on your phone, upload it to YouTube, and just embed it in a blog post, landing page, or email?
For starters, as soon as your prospects watch a YouTube video, they are bombarded with a lot of video recommendations.
These video suggestions can be videos from your competitors or any random video based on their watching history. Either way, it’s a distraction.
StoryXpress allows you to host your videos in a premium, ad-free environment. No more video recommendations from your competitors. Plus, you can nicely embed it with a custom thumbnail and use analytics to track who watched your video. You can figure out if your prospects replayed certain sections of your video or watched your video till the end.
How to Use ActiveCampaign + StoryXpress
Thanks to the integration between ActiveCampaign and StoryXpress, you can generate more qualified leads.
First, here’s a step-to-step guide to integrate your ActiveCampaign account with your StoryXpress.
Capture Leads Using Videos
Did you know that an email including a video can increase your email click-through rate by up to 300%?
You can add lead generation forms to your videos.
When viewers complete the form, they’ll get passed to ActiveCampaign, and all their video viewing data will sync with their existing contact record. If it’s a new lead, a new contact will be created.
First, select a video that you want to add to an ActiveCampaign form.
Next, click on “Call-to-Actions” to see the various options available for CTAs.
Now, click on “Forms”.
You should see this option:
Finally, you can edit the “Form Title” and select the “ActiveCampaign Contact List”. All the new leads generated will automatically get added to this list in your ActiveCampaign account.
You can specify the timing of the form, and you also can allow your viewers to “Skip the form” by enabling the “Skip Option”.
That’s all. Now, every time someone fills this form, you’d see a new lead in ActiveCampaign.
Videos to Nurture Your Leads
How do you make the most of these leads?
Well, the immediate next step is to nurture the leads.
For every contact added to your ActiveCampaign account, you can use StoryXpress’s deep analytics to understand their behavior and schedule automatic actions based on video interactions.
StoryXpress allows you to learn what percentage of your video was watched by prospects. Then, you can tell if they watched 100% of the video, dropped off midway, or didn’t watch at all.
And, the best part? You don’t even need to switch between the platforms. Since both the platforms are integrated, all the data gets synced up in real-time in your ActiveCampaign Contact activity.
You can easily track the viewing patterns and understand the viewing preferences of your leads and assign them priority scores.
Next, based on the viewing patterns of your leads, you can send them personalized campaigns and boost your chances of conversion.
ActiveCampaign’s integration with StoryXpress is all about efficiency. You don’t need to enter any data manually or do any admin work.
Video data is credible criteria for scoring and prioritizing your leads, segmentation of lists, and creating smart marketing campaigns. You can quickly build automated campaigns using the viewing data, assign hot leads to your sales team, and engage with your audience in an entirely personalized way.
Embedding Videos in Emails
ActiveCampaign allows you to send emails to contacts from within the dashboard. And, with this integration, you can add videos as engaging thumbnails.
This is what an embedded video looks like:
Copy the link to the video from your StoryXpress dashboard. Clicking on the thumbnail leads your prospects to the video page where they can play the video, and you can monitor their activity in the ActiveCampaign dashboard.
If you want to track the activity of the prospect using their email address, use the trackable email embed code.
This window will open:
Click on ‘Email Embed’ to get a trackable code for your video.
Video Marketing Generates More Leads
Integrating ActiveCampaign with StoryXpress can help you improve your lead generation strategy.
In a nutshell, you can capture new qualified leads, understand how they respond to your videos, and nurture leads using personalized marketing campaigns. Moreover, you can track how your videos are performing and embed videos in emails.