5 landing page services with unique benefits

I wanted to compare the great landing page builders that integrate with ActiveCampaign, but I quickly ran into a problem — it was difficult to identify what made each of them unique.

I imagine it’s also challenging from a consumer’s standpoint — how do you pick a landing page solution when they offer very similar features? What are each company’s strengths? What unique capabilities do they offer?


Rather than trying to do a comparison, and not get it quite right, I figured, “Why not go straight to the source?” I’m sure these companies know their strengths better than anyone.

I hope their answers help you pick the best landing page creator for your business…

Instapage

What makes your landing page solution unique?

Our builder is truly/fully drag and drop, versus many of the builders that aren’t as flexible.

Our mobile solution is actually mobile responsive while maintaining the ability to customize it completely.

Our URL importer also works much faster than other options on the market.

The biggest difference is the quality and capability Instapage has. Essentially, while the features are the same by name, ours are much more effective solutions.

 

What do you see as your major strengths?

Our customer support team keeps response times low and customers happy, and that is our number one priority.

Our ear is always to the ground to keep up on the features and integrations our users want.

 

Where is your landing page solution headed in the future?

Our goal is to lower the cost of customer acquisition. We want to be the go-to solution for any business running a promotion.

 


Instapage starts at $29 a month.
They offer a 30-day free trial, no credit card required

 

 

PageWiz
What makes your landing page solution unique?

We believe (and have been told countless times) that our WYSIWYG design tool is so easy and intuitive that anyone can create a pixel perfect landing page in minutes.

With multiple account management and page organization, we have made landing page management easy and efficient.

We are the only landing page creation platform that allows multiple forms per page — a major advantage for long landing pages with multiple conversion points.

Pagewiz uniquely allows for an optimization of your landing pages not only for conversions, but also for events.

 

What do you see as your major strengths?

Our support team is highly professional and informed, not only about technicalities, but also about conversion rate optimization best practices and studies.

You can customize the entire platform — a custom URL, lead notifications with your branding, integrate with almost any CRM and autoresponder tool, and edit the page as you want.

Our mobile adaptive themes make it easier to run desktop or mobile specific A/B tests on your campaigns. For example, Click2Call buttons can be easily optimized.

Pagewiz has its own unique landing page templates category over at ThemeForest, containing 70 specially designed templates.

 


Pagewiz starts at $29 a month.
They offer a 30-day free trial, and no credit card is required

 

 

Unbounce
What makes your landing page solution unique?

The Unbounce Landing Page Builder allows full flexibility so that our customers are in full control of the types of pages they want to build, and the different elements they want to A/B test.

We have the most robust infrastructure of any platform in the industry, with 99.99% uptime and full failover redundancy worldwide (we are the only company with four servers across the globe.)

We are the only product to offer automatic SSL encryption for any domain including custom domains.

 

What do you see as your major strengths?

We integrate with over 300 services either directly in-app or via Zapier.

We’re also the preferred tool for agencies, with features that make it easy to manage clients and share multiple campaigns from a single Unbounce account

Beyond the product, we have exceptional customer support with agents working 7 days/week. They have an NPS score of 84—better than Apple!

 

Where is your landing page solution headed in the future?

Our vision is to empower every business to create better marketing experiences. We do that by giving marketers indispensable tools for creating high-converting landing pages.

We are constantly adding new features, such as: an upcoming WordPress integration, advanced reporting, more integrations and fleshing out our API, and UX improvements.

We’re starting to look into some pretty cool machine learning and AI technology.

 


Unbounce starts at $49 a month.
They offer a 30-day free trial.

 

 

Optimizepress

What makes your landing page solution unique?

With our platform being built within the WordPress system, so it is easy to manage your content.

You can expand the power of OptimizePress with the thousands of plugins available for WordPress.

You can choose to add new elements from our library of over 200 unique designs including pricing tables, opt-in boxes, headline styles and much more.

 

What do you see as your major strengths?

Our team of designers have created great-looking designs that are highly optimized for conversions.

We also have over 200 additional templates and designs available for purchase from a rapidly growing selection of designers in our OptimizePress Marketplace.

We provide blogging and membership functionality, so any online marketer or business owner can create the pages they need including their sales processes.

 

Where is your landing page solution headed in the future?

We are continually focused on creating the best converting pages which also look great (we have found there is a strong correlation between great design and higher conversions).

We’re also expanding our blogging functionality to give our users more options when it comes to launching content marketing campaigns for their business.

 


Optimizepress starts at $97 (a one-time fee).
They don’t offer a free trial, but there is a 30-day money back guarantee

 

 

Leadpages

What makes your landing page solution unique?

LeadPages is the only landing page solution that helps you boost conversions four ways — landing pages, your site, social media, and SMS text messaging.

We offer unlimited everything — leads, traffic, and landing pages.

We are the first to offer “LeadBoxes”—  pop-up lead-generation boxes that you can grow your email list from anywhere on your site.

Our “LeadDigits” feature allows you to grow your email list with SMS text messaging. A person can opt-in for your list and receive your lead magnet — all with SMS.

 

What do you see as your major strengths?

One of our biggest strengths is our team of 100+ people (including over 30 full-time engineers and over 20 full-time Technical Support Specialists).

We have billions of data points that direct us to the best possible conversion practices.

We also offer some of the best conversion-based training.

We are 100% focused on conversions. We are constantly working to improve this critical part of our clients’ businesses.

 

Where is your landing page solution headed in the future?

Our engineering team is working on some incredible updates poised to shake up the industry.

We’re hosting our first conference ever in October. It’s called “Converted 2015.” We’ll be bringing together some major thought leaders in our space for a 2-day intense event.

 


Leadpages starts at $37 a month.
They do not offer a free trial, but there is a 30-day money back guarantee

A trial is worth a thousand words.
Get started today, no credit card required.

 
 
  • Hi Brian. You guys need to put some social sharing icons on these posts.

    • jvandeboom

      Agreed — will have that soon

  • Thanks for the run down.
    The problem with most of these services when they do the integration is they integrate at a List level. Meaning when you submit the form they ask you which List you want to submit to. This is almost useless if you are trying to stick with one main List and segment your leads with Tags (the whole point of tags).

    They should integrate at a Form level. Which corresponding AC form do you want to use for the landing page submission. That is dramatically more useful.

    As far as I know LeadPages are the only ones who do this.

    • Hi Barry, OptimizePress connects a form level and we are also looking at make tags an option when data is passed to AC.

    • Lawrence Ladomery

      Barry, would an approach be to create a ‘Landing Page’ list to capture leads coming from any number of landing pages and an automation to add tags, change field values, etc…. and then move them back to the main list?

      • Better still would be to pass a Tag from the landing page and everybody to goes onto the same list with a different tag based on which page they came from, avoiding having to use multiple lists. Thrive Content Builder does this.

        Next best thing would be to create an AC form that adds the appropriate tags and adds people to the main list. So you would have Form A, B, C all joining the Main list with different tags. Then landing page A would pass the info to Form A behind the scenes, which is the way LeadPages does it.

  • Fred Bartholomai

    Barry Moore – you lost me with what you mean by integration at the list level versus the Form level. Could you explain that more ? Do you know if OptimizePress supports that ? Thanks.

  • Thanks for including OptimizePress in the list Brian!

  • Jon

    I believe Optimizepress lets you add our Form HTML code. This is how we advised our clients to integrate with them before. I’m sure that you should still be able to do it. Maybe David from Op can verify if this is still possible.

    Also, Leadpages connects with us using our forms rather than adding directly to lists. I’m not sure this would help you in what you want to do.

    • Кирилл Салыкин

      Thanks, but looks like they have the same “zero code” approach.

      But I used to do html and i want to do all my html, i dont want to click design with mouse :(

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  • RaybanM

    Maybe ive got something wrong, but I cant help but chuckle at the thought of paying for a landing page. its just HTML that on say wordpress site can be easily put together & Im sure links to Active Campaign hooks created or added somehow (yet to work out the detail). I am aghast at the annual cost of such irrelevancies and the gullibility of most people.

    • Well I would suggest that most entrepreneurs and business shoul dbe spending their time on their business and their customers, not dicking around with HTML. The cost away from revenue generating activities can easily far outweigh the cost of the service.

      I know how to change the oil in my car, but I never do. Because I don’t want to and I have better things to do with that time.

      • RaybanM

        In principle this is true, but a more congruous hypothetical scenario would be the need to take your print job for 5 pages to a print shop. It takes a second to cut & paste a design, sometimes getting someone to perform a task for you is actually a negative productivity gain.

        • and sometimes not

          • Syed Ali

            Hi Barry, you seem very educated on this matter. Have you found a solution of multiple landing pages multiple forms and auto tagging straight into ac dependant on the form it comes from?

            I literally just discovered sales funnels and effective online marketing. And I need help to get started.

          • ThriveLeads and Thrive Landing pages is pretty good at that Syed.

  • julius rosen

    I am just starting out but a simple template system that asks me a few questions like tax programs would be greatgreat.