Businesses know they should be using data to improve. Often times they don’t know where to start or don’t have the resources to turn their data into actionable insights.
That’s why we’re excited to share the launch of Win Probability, powered by machine learning. With this new functionality, you’ll have better visibility into which of your deals are likely to close and which are long shots, allowing you to make the most of your time.
A quick note on machine learning
It’s actually a pretty simple process. It is the act of using statistics to give computers the ability to “learn” from data. So our data science team has developed algorithms, or models, that identify patterns in data. From those patterns, the model is then able to make predictions about future outcomes. The more data the model intakes, the more accurate its predictions get.
Win Probability for your business
We want to provide small- and medium-sized businesses the opportunity to benefit from machine learning techniques that were previously too expensive and reserved for enterprise.
With Win Probability, you now have another tool to your toolbox to sell more efficiently and effectively. You can allocate resources to best suit your sales and marketing teams – knowing which deals to focus on, ultimately maximizing revenue.
If you have questions or want to learn more about how Win Probability works, take a look at the following help docs: