Choosing the Right Marketing Software

Choosing the Right Marketing Software

This article is a recap of “Growth Decoded” a show that investigates the relationship between the customer experience and business growth — one topic at a time. Register here and join the quest to conquer the customer experience!

Managing a growing business is tough. You have more information to keep track of, more interactions to manage, more messages to send your audience, more calls to make, more tasks to follow up on, more, more, more!

This is, ultimately, a good problem to have. Your business is growing! The important part is solving the problem before it has a negative impact on your customer’s experience.

A negative customer experience is a surefire way to lose potential and future customers:

  • 82% of consumers have stopped doing business with a company because of a negative experience
  • Consumers tell an average of 15 people about poor customer experiences with a business
  • Across industries, 52% of consumers switch brands in a given year due to poor customer service

The good news is that there are software tools to help you manage the increased information, interactions, calls, tasks, and other marketing activities that come with business growth.

The not so good news is… there are a lot of them.

Like, a lot.

There were over 8000 different types of marketing software available to you in 2020. 8000. That’s over twice as many as existed just 4 years ago in 2016, and over 53x more than 2011.

Fifty. Three. In 9 years!

Think about it this way: if you gave each marketing software tool a seat on a Boeing 737 airplane, you would need 56 planes(!!!) to fit them all.

And each software has its own benefits, price points, advantages and disadvantages, specialties, shortcomings, support options, integration capabilities… and on and on.

Not to mention the categories —

  • Advertising
  • Customer support
  • Creating forms
  • Creating landing pages
  • Social media management
  • Analytics
  • SEO (Search Engine Optimization)
  • Email marketing + automation
  • CMS (Content Management System)
  • CRM (Customer Relationship Management)

Which piece of marketing software is the right one for you? Which one will solve your problems? Which ones can grow with your business as you scale? How easy is it to learn, or to get support when you’re stuck? Will it fit in with the other tools in your marketing stack?

How are you supposed to figure out which marketing software tool is the best for your business?

On a recent episode of Growth Decoded, we took a look at “marketing software” — and more importantly, what you can do to make sense of the crowded landscape to find a marketing software tool that’s right for your business.

Watch the recording above to learn:

  • A history of marketing software
  • Steps you can take to narrow down your search for marketing software
  • How a marketing agency, a skin care product company, and an educational services company found success in choosing their marketing software tools
  • How an indie nail polish shop improved the customer experience with marketing software
  • Automation recipes you can use across your marketing stack to automate contact segmentation based on product interest and increase revenue through automated abandoned cart reminders

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