Goals Webinar Recording Available Now

Kelly O’Connell, one of our excellent Customer Success Managers, recently did a webinar on our new Goals feature. In case you missed it, you can watch it here:


The Goals feature is one of our more complex features — it isn’t necessarily obvious what it does or how to apply it in your marketing. This can make it intimidating, but it’s one of the most powerful and useful marketing automation features we’ve released this year. Almost everyone would benefit from using Goals.

Never fear, let Kelly guide you in the best ways to implement Goals. In this webinar, Kelly dissects the feature: what it is, what it’s good for, and best practices for getting the most out of it. Kelly delves into a particular use case: using the Goals feature for event marketing. She covers nurturing prospects to attend, reminding registrants before the event, and providing follow up messages based on if the contacts attended or not. She creates an example automation that you can import here and use to follow along with the webinar:

 

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