Tags are a flexible way to segment your customers, and let you stay organized without having to create more lists than you can easily keep track of. Custom fields store valuable information about your customers’ preferences, needs, and more. Your tag and custom field data can tell you a lot about who your customers are and what’s trending in your audience. 

That’s why we’re introducing two new reports:

The Tag Report gives you an overview of how your tags are trending. With information like the number of contacts a tag has been applied to over time, or the tag that was most used within a specific timeframe, you can uncover patterns in your customers’ behavior—and use that knowledge to inform how you market and sell to specific customer segments.

The Field Breakdown Report is a dashboard that presents values from custom contact, deal, and account fields in a way that helps you more easily identify common trends among your customers. Learn the primary source driving customers to your website, whether they prefer to shop your shoe or travel bag collection, and if you’re signing more Accounts with a larger employee base.

Get an overview of what’s trending

Tags

The improved Tag Report makes metrics like the most added tag, and tags added within a custom date range, easily viewable—so you can see what’s trending, and drill down into the performance of specific tags. 

Open the report and see the number of contacts you’ve added all of your tags to over time, the average number of tags added per day, and your most-used tags within a custom timeframe.

You can also drill down into individual tags to see how many contacts you’ve added a tag to over time, and how it stacks up to your other tags. Use tags to group customers according to their interests, behavior, or location. Then look at your tag reporting to see if more of your customers are located in Chicago, Indianapolis, or Detroit—and learn where you should host your next event.

Custom Fields

Custom fields store the most personalized information you have on your customers, and they can tell you a lot about customer trends and preferences. The Field Breakdown Report uses custom field data to provide an even more nuanced view of trends in your customer base.

Open the report and apply filters to your custom field data. You can filter by category (view fields by Contacts, Deals, or Accounts), field, created date, and deal status and measure (only for custom deal fields). Then view the data in a table, pie chart, or bar chart depending on the format of the field.

Run a report to see how your customers answered the “Which item are you most interested in shopping at my store?” question in your last survey, and learn whether more interest in your denim wear or office attire is trending among customers.

Identify your fastest-growing customer segments

Tags can show you where an upswing is happening, and help you understand what you’ve done recently to grow a particular segment of your customer base.

If you’re adding a “Loyalty Program”  tag every time a contact submits the form to join your new loyalty program, you can see when those tags are being applied and get a sense of how fast your program is growing—and whether last month’s marketing may have contributed to an upswing in new members.

Or, if you tag based on product interest, you can use the Tag Report to quickly see which product is most popular with first-time customers. 

Custom account fields can be used to store the exact geographical location of your Accounts. Use the Field Breakdown Report to analyze the geographical distribution of all your accounts so you can better understand how to assign sales territories as your business grows.

Share insights with the rest of your team

Download the table at the bottom of your tag report page to pull tag information and share what’s trending with your team.

The downloadable table includes each tag’s name, the total number of contacts with each tag, the number of contacts each tag was applied to within a custom date range, and the average number of contacts receiving a tag per day within that date range.

The Tag Report is available to ActiveCampaign customers on all plans.

Upgrade to Plus or above to get even deeper insights into customer trends with the Field Breakdown Report.