New: Full Width Emails

One of the best things about being an ActiveCampaign user is that you are listened to. We care about your opinion and feedback and we try to roll as much input from our users into the platform as possible. You are an important part of our development process.

So, when we heard that some users were struggling with how their emails appeared in Inbox by Gmail (because of the lack of media query), we knew we had to do something about it.

Today, we are rolling out another improvement to our email designer: you can now create full width emails. If you don’t already have this feature, you should see it within the next 24 hours.

Previously most of our Designer campaigns had a fixed width which defaulted to 650 pixels. Now you have the flexibility to specify the width of the email or set it to automatically fill the entire width:

Having the background container of your campaigns span the entire width allows the background color to fill the display pane completely which might make your campaigns more visually appealing.

This also helps bypass the “small font” issue that appeared with some mobile email clients that don’t support media query, like Inbox by Gmail:

Other improvements in this release...

As part of an ongoing focus on making the email design process easier for you, we’ve squashed many layout and design issues.

We’ve adjusted how the Revisions feature saves versions so it’s more intuitive and easier to correct a mistake. The old Revisions system would save every adjustment as you moved an image block around your campaign creating multiple versions for one edit. Going forward, it will save the before and after snapshot for a single edit so rolling back after making an adjustment would just be a matter of finding the previously saved version.

Finally, we’ve made it easier to add images inside of text blocks. Simply drag an image block from the sidebar onto a text block and choose whether you want it left or right-aligned:

How can we make ActiveCampaign better for you?

This latest improvement to our campaign designer was suggested by a customer in our feedback forum. If there is a feature you would like to see, or an improvement you’d like us to make, please take a few minutes to submit your idea.

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  • Edward Haskins


  • Amaaaaaaazing. <3

  • Ivano

    Ho scoperto solo oggi “activecampagn” ed è davvero interessante….. molto , molto semplice, intuitiovo e funzionale, molto di più di un respondere, piu o meno come un piccolo grm. Complimenti. DOpo i test lo acquisterò sicuramente

    • Brian Gladu

      Bello sentire!

  • W00t! I love that you guys care this much about feedback.

    • Blair Warner

      Hi Stephen. How are you?

  • Abraham Aguilera

    The only way this could be better is if you could also keep the container in a fixed width for PC and tablets and full width for small screens . You guys are awesome

    • Hello Abraham, we looked into doing just that! Not to get too technical but unfortunately most of these new mobile email clients (‘Inbox by Gmail’ and others) don’t have proper support for media queries. Without those we’ve thus far been unable to find a way to do it reliably. If we find a way, rest assured we’ll look to implement it. Thanks!

  • Out of curiosity, shouldn’t this be the default? When would you want to not use full width?

    • Brian Gladu

      Hi Andrew! Good question. In a lot of cases, it’s a matter of preference. Some people like to use fixed width emails for desktop emails because it allows you to create a more narrow block of text (which may be easier to read than long lines).

    • Hey Andrew, to add on to what Brian said: While it does amount to a personal preference, there are some solid technical benefits to fixed width.

      With an email designer we have to shoot for as consistent appearance as possible across all email clients. Unfortunately not all clients support the same things. Percentage based layouts, and especially, percentage based images are infamously poorly supported when you also have elements with set numeric widths.

      So for that reason you have the most consistent appearance and firm control when doing fixed width designs. This is why most email marketing platforms default to fixed.

      Hopefully some day email clients will render things more consistently like browsers do, but so long as a lot of people are still using things like Outlook 2008, 2010 etc this is what we’re limited to.

      • Got it, thanks!

      • guiavila

        Thanks for the detailed answer, John.

  • guiavila