This post was contributed by Ash from Automate.io

In a competitive industry like ecommerce, there are 3 keys to growth for business:

  1. Save time
  2. Save money
  3. Still sell more

Most ecommerce businesses focus on the third — but trying to capture a lion’s share of the market comes with its downsides.

You end up having to manage more than just the quality of your products – from maintaining sufficient inventory to marketing the products to streamlining the shipping process; a typical ecommerce store owner has a lot to tackle. That’s where ecommerce automation comes in.

For instance, take email automation. Automated emails average 70.5% higher opens and 152% higher clicks than “business as usual” marketing emails.

Simply put, if you haven’t set up automations for your ecommerce store, it’s about time you did. In this post, I’ll walk you through 8 ways to automate your ecommerce business that will help you improve your business processes, make your team efficient, and allow you to focus on growing your business instead of doing the grunt work.

  1. Sync customers from ecommerce platforms to ActiveCampaign
  2. Add subscribers to a lead nurture automation in ActiveCampaign
  3. Recover lost revenue with cart abandonment automation
  4. Sync new tasks between ActiveCampaign and other apps
  5. Auto-change deal stage once order status changes
  6. Automate notifications on deal-stage change
  7. Sync your payments app with ActiveCampaign
  8. Set up lead scoring to personalize the shopper experience

1. Sync customers from ecommerce platforms to ActiveCampaign

Syncs with: Shopify, BigCommerce, Magento, WooCommerce, Weebly

Imagine having to manually export your customer data every day from your ecommerce platform to ActiveCampaign to keep customers engaged through welcome emails, offers, and new product launches. It’s a time-consuming yet important task that you should automate if you’re looking to scale your ecommerce store. It’ll keep your team away from doing repetitive work and ensure there’s no delay in communicating with your customers.

If you use Shopify, BigCommerce, or Magento, you can use ActiveCampaign’s native integrations to keep the platforms in-sync. However, if you use other ecommerce platforms like WooCommerce or Weebly and want to keep your customer data in-sync with ActiveCampaign, you can use an integration platform like Automate.io. It allows you to connect ActiveCampaign with your favorite web apps and create workflow automations easily.

Here’s how you can set up the automation with Automate.io:

Time saved: 56 minutes per week.

2. Add subscribers to a lead nurture automation in ActiveCampaign

Syncs with: Facebook Lead Ads, Gravity Forms, Typeform, JotForm

Lead nurturing plays a crucial role in educating your leads and converting them into buyers. If you’re collecting leads from different sources like ads, blog subscription forms, and exit pop-ups, you should set this automation up right away.

If you use ActiveCampaign forms, then it’s pretty straightforward to add those leads to a lead nurture automation. ActiveCampaign also integrates with Typeform and JotForm to add leads from form submissions to automations.

If you’re using other forms like Facebook Lead Ads or Gravity Forms, you can use Automate.io to consolidate all of your leads and then add them to a lead nurture automation in ActiveCampaign.

This way, you’re spending less time managing your leads and more time optimizing your lead generation campaigns.

Here’s how you can set up the automation with Automate.io:

Time saved: 56 minutes per week.

3. Recover lost revenue with cart abandonment automation

Cart abandonment rates are as high as 69%, and this persistent problem is a top priority for many ecommerce businesses. To avoid losing potential revenue, you should set up an abandoned cart automation in ActiveCampaign to win back cart abandoners.

Timing is crucial when it comes to turning cart abandoners into buyers. An email that goes out at the right time clubbed with a personalized offer often does the trick. If you’re looking for some inspiration, here are 12 abandoned cart email examples to get you going.

This automation makes it easy to convert first-time shoppers to customers. Offer first-time cart abandoners a special deal to complete their purchase. Get the First Time Abandon Cart Hook Automation Recipe here.

Time saved: 45 minutes per week.

4. Sync new tasks between ActiveCampaign and other apps

Syncs with: Trello, Asana, monday.com

When it comes to managing tasks across teams, it can be a lot of back and forth between your project management tool and your CRM. Thankfully, you can use automation to sync your ActiveCampaign tasks to your project management tool of choice.

Whether your entire team uses Trello, Asana, or Monday.com, this automation will help your sales and marketing teams sync their ActiveCampaign tasks to their main task board and keep everyone in the loop, all without having to add the tasks manually— so they can use that time to get those tasks done instead. Isn’t that awesome?

Here’s how you can set up the automation with Automate.io:

Time saved: 35 minutes per week.

5. Auto-change deal stage once order status changes

Syncs with: Shopify, BigCommerce, Magento, WooCommerce, Etsy, Weebly

If you don’t have a visual representation of your buyer’s journey, you should create one right away! It’ll help you identify the bottlenecks, learn more about your customers, and improve your sales process. The best way to do it is by creating pipeline stages based on order status. E.g., Checkout abandoned, Checkout pending, Checkout completed, Order Processed, Order Shipped, and Order Cancelled.

For those of you who have already set up the pipeline, manually changing the deal stages can be quite a task. It’s best to sync the order status from your ecommerce platform back to ActiveCampaign and then create an automation in ActiveCampaign that auto-changes the deal stage based on order status. This way, your visual pipeline view is always updated without you having to monitor and change it manually.

You can use ActiveCampaign’s native integration with Shopify, BigCommerce, and Magento to sync order status data. If you’re using other platforms like WooCommerce, Etsy, or Weebly, you can use Automate.io

Here’s how you can set up the automation with Automate.io:

Once you’ve set this up, you just need to create an automation in ActiveCampaign that creates a deal and changes the deal stage based on your order status field.

Time saved: 20 minutes per week.

6. Automate notifications on deal-stage change

Syncs with: Slack, MS Teams, Nexmo

Your sales team has too many tasks in a day. Having to monitor changes in the sales pipeline will slow them down. Instead, you can set up automatic notifications that are sent to your team when the deal stage changes, so they can stay on top of their deals. This shortens the first response time, which improves the customer experience.

You can also use notification automations to notify your customers of their order status via SMS. Timely notifications and reminders about order status boost customer satisfaction. After all, who doesn’t like knowing when their order is going to arrive?

Here’s how you can set up the automation:

Time saved: 30 minutes per week.

7. Sync your payments app with ActiveCampaign

Syncs with: QuickBooks, Xero, Stripe, Paypal

Your CRM should always be up to date with the latest customer information throughout the buyer’s journey. Keeping your payments app synced with your CRM will help you understand your customer’s purchase history and identify buying patterns. You can use that data for better segmentation and to design a more engaging shopping experience.

Here’s how you can set up the automation:

Time saved: 28 minutes per week.

8. Set up lead scoring to personalize the shopper experience

One of the most important ways to keep your customers engaged is to segment them based on their website activity and purchase behavior. By segmenting your customers, you can personalize their shopping experience and, in turn, improve your conversion rates.

You can easily set up lead scoring in ActiveCampaign and segment your customers. Segmentation helps you communicate the right message to the right audience at the right time. As an ecommerce store, you can segment your audience into the following groups:

  • New customers
  • Loyal customers
  • Inactive customers
  • Window shoppers

Some of the parameters you can use while setting up lead scoring in ActiveCampaign are previous purchases, past searches, products viewed, last purchased date, etc.

Time saved: Invaluable.

Conclusion: Save hours each week for your ecommerce business

With these ecommerce automations set up, you can save at least 7-8 hours of repetitive work every week! That’s like adding an extra day to your workweek.

As automation takes care of your repetitive work, you can use that extra time to focus on the important things, like executing new ideas to grow your ecommerce store and creating a more personalized shopping experience that drives more repeat purchases.

Want to learn about more ways Automate.io and ActiveCampaign can help you automate your ecommerce business? Check out the Automate.io and ActiveCampaign integration today!