Dr. Justin Coulson created Happy Families in 2005 to help others transform their relationships and their lives for the better. Over the years, the business has grown from Justin giving talks in schools around Australia, to a membership platform offering a number of resources such as blogs, podcasts, and other premium content.

Happy Families has been an ActiveCampaign customer since 2015, growing their subscriber base and expanding member offerings, including in-person and webinar events, as well as online products and services. In 2020, Happy Families needed to quickly shift from in-person to online events and better engage with customers while the landscape of their business shifted. 

Happy Families leaned heavily into ActiveCampaign’s Landing Pages feature and now runs all of their webinar campaigns using ActiveCampaign. This enables them to better communicate with members for upcoming events, track their attendance, and keep them engaged with the member platform. As a result,revenue from the Happy Families online shop is significantly greater than it was prior to going digital in 2020. 

“We’ve essentially tripled our earnings since COVID, and we couldn’t do it without ActiveCampaign.”

If you’re looking for the right recipe to reach the kind of success Happy Families has experienced, try this email sequence to keep your subscribers up to date on your webinar events.