Engagement Scores Part II: Engagement Segments

Last week I outlined how you can take advantage of ActiveCampaign's Lead Scoring to create a gradient of…

Advanced Engagement Tracking with Lead Scoring

A customer recently reached out to me with an interesting problem. They wanted to be able to segment…

How to Setup ActiveCampaign Event Tracking

Understanding what pages your contacts view using ActiveCampaign's Site Tracking is an incredibly powerful tool. Site Tracking allows…

Essentialism for Marketers

Marketing has become so broad and complex it can be overwhelming. You might feel like you're struggling to…

7 Powerful Ways to Tune Up Your Marketing

Giant swaths of your marketing were created an embarrassingly long time ago. How did I know? Outdated marketing…

5 Essential Marketing Automation Tricks

Working at ActiveCampaign is full of rewards; free lunch every day, free personal ActiveCampaign account, great culture, free…

“Dear Marketer, Why Should I Choose You?”

  Every marketer has their pet marketing advice — something they’ve seen work so well it becomes their…

Shawshank Marketing

When it comes to email marketing, there is one very important thing to keep in mind; Your contacts…

Customer Lifecycle Marketing with Pirate Metrics

Last week I outlined how I have adopted Pirate Metrics to work as my guiding framework for customer lifecycle…

AAARRR! What are Pirate Metrics?

One thing that all marketers humans have in common is that we are all running out of time.…