Upgrade from Email Marketing to Intelligence-Driven Automated Follow Up

  The promise of marketing automation is that you can treat each customer as a unique individual. You can learn…

How a Photographer Takes Back a Workday a Week with Marketing Automation

 In this article: Learn how Heather saves 10 hours a week with automation Get 2 pre-made automation workflows…

What Your Business Must Start Doing Today to Survive

I was the go-to person. When anyone had a question at my last job, they would always come…

12 Tips to Get Your Best Email Deliverability Ever

Unfortunately, there isn't a magic bullet for perfect email deliverability. But, like many things with marketing, if you…

One List vs Multiple Lists: The ActiveCampaign Experts Weigh in

The most popular thread from our community forum is a back-and-forth about whether there should be one list…

What is Local SEO and How to Optimize Local SEO Effectively?

Running a local brick and mortar business is hard. You have to deal with everything an office/work-from-home business…

3 Statistics Every Marketer Should Understand

People are quick to point out that statistics can be deceptive, malleable, or unreliable. We hear this so…

Listen, Learn, Adapt: Keeping Pace in the Personalization Race

There was a time when email personalization meant inserting the contact's first name into the greeting or subject…

See, Think, Do: Marketing to People Who Aren’t Ready to Buy

When I first started marketing, I made what's probably a very common beginner's mistake: I tried to get…

Engagement Scores Part II: Engagement Segments

Last week I outlined how you can take advantage of ActiveCampaign's Lead Scoring to create a gradient of…