How to Get New Clients for a Law Firm: The Customer Lifecycle in Law Firm Marketing

Marketing may not be the reason you got into law—but when you’re trying to build a law firm,…

How Fitness Trainers Can Discover Client Interests With Behavioral Marketing

There were 62,776,640 searches for “Get Healthy” from January 2016 through October, according to data pulled from Google…

5 Ways Brick-and-Mortar Retailers Can Use Marketing Automation to Connect with Customers

Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail. This trend contributed to a…

Marketing Automation to Help Politicians Communicate with Their Constituency

The life of a governing official is one that has a circular nature to it, though if you talked…

4 Ways to Segment Customers for Your Spa or Salon

Owning a spa or salon means pampering your guests. You want to spoil every single person that walks…

How SaaS Companies Can Use Site Messages to Boost Business

Your website is all about communication. It may not be a phone call or an email, but every…

Guide to Inbound Marketing for Real Estate Agents

According to the National Association of Realtors (NAR) from the NAR Research Resource Guide the first step taken,…

6 Tips to Boost Your Landing Page Conversion Rates

Creating a landing page with a high conversion rate– meaning your landing page turns visitors into leads or…

Step-by-Step Guide on Online Tactics to Employ Post Black Friday and Cyber Monday

So, you made it through Black Friday and Cyber Monday with a plan in place... now what? Now…

Engagement Management Techniques You Should be Using Right Now

Email clients are increasingly sensitive about which messages successfully land in the inbox. Because of this trend, proactively monitoring…