7 Techniques to Retain Your eCommerce Customers

It's a lot less expensive to keep a current customer than to acquire a new one. According to…

How to Get New Clients for a Law Firm: The Customer Lifecycle in Law Firm Marketing

Marketing may not be the reason you got into law—but when you’re trying to build a law firm,…

Marketing and Sales Automation for Event Planners

At some point in the mid 90’s my mom threw me a birthday party. I was really into…

SMB Martech Report: Beyond Email Marketing

    You don’t need to look too far back to find a time when marketing automation was…

How Fitness Trainers Can Discover Client Interests With Behavioral Marketing

There were 62,776,640 searches for “Get Healthy” from January 2016 through October, according to data pulled from Google…

How “The Produce Moms” Made a Billion Lunches Healthier Using Content Marketing

In this article you'll: Learn how Lori Taylor and The Produce Moms have created over 1 billion healthier…

4 Ways to Segment Customers for Your Spa or Salon

Owning a spa or salon means pampering your guests. You want to spoil every single person that walks…

Step-by-Step Guide on Online Tactics to Employ Post Black Friday and Cyber Monday

So, you made it through Black Friday and Cyber Monday with a plan in place... now what? Now…

Manage Your Relationships Better as a Real Estate Agent with Marketing Automation

Little boxes on the hillside, Little boxes made of ticky tacky,1 Little boxes on the hillside, Little boxes…

Turn Hotel Guests into Loyal Lodgers with a Personalized Experience

Hotels survive on repeat business. Loyal guests that keep coming back drive huge amounts of revenue toward the…