Making Online Shopping Personal

"Give the lady what she wants." That’s the mantra that made Marshall Field famous. For years, customers associated…

ActiveCampaign learns about Contactually

A couple of weeks ago, ActiveCampaign hosted a webinar interview with Tony Cappaert from Contactually. ActiveCampaign recently added…

New ActiveCampaign Affiliate Program

It's no secret we love our partners.  Marketing firms, designers, developers  etc.. have had an overwhelming part of our…

Email lists + Facebook’s “Custom Audiences” = Marketing Success

Focused marketing is good marketing. Within the past month + a few days, Facebook launched a potential game…

Marketing’s Nucleus – Establishing Goals

A nucleus is considered to be the core of something, with other parts or objects gathered around it.  When doing…

Join us at TechWeek – Chicago (6/22 to 6/25)

If you missed us at IRCE, don’t worry, you have one more chance.   This week, starting Friday, June…

How To Get Press Coverage For Free

A challenge for every small business is to get traditional PR from magazines, newspapers, etc... You have options…

Marketing Tip: Why Buyers Love Details

There are two basic groups of individuals who you will have contact over the course of your marketing…

Word of Mouth Spreads

You're much more likely to buy a product or a service that you hear about from a trusted…

Changing Good to Best, Bad to Good

It's not reasonable to expect that you will profit off of all or even most of your subscribers.  …