7 PR Skills You Need to Get Publicity

What if you could get people talking about you? Public relations can be a great way to generate…

Guerrilla Marketing Examples: How to Use Guerrilla Marketing

Campaign. Launch. Target. Blasts. War metaphors are all over the place in marketing, but the clearest example comes…

16 of the Best Conference Swag Ideas

If you’ve ever gone to a conference, you’re surely familiar with swag. You know—that free, branded stuff that…

Facebook AMA Recap: Chris Davis and Jay Quiles on Podcasting

Yesterday, we invited Chris Davis and Jay Quiles to answer your questions about podcasting via Facebook Live. Half a…

Types of CTAs: 6 Types of Call to Action to Use on Your Website

Somewhere out there in the wilds of the internet, there may be a mythical website that converts visitors…

How to Write a Video Script

Video marketing is hardly new, but that doesn’t mean everybody is doing it, and not all those who…

5 Reasons to Start a Membership Site

This post has been contributed by Matt Eldridge of Melt Design, a full-service creative agency and ActiveCampaign Certified Consultant that combines…

How to Improve Conversions on a Blog

It’s great when you’re generating heavy traffic to your blog. Like really great. But more likely than not,…

How to Create a Successful Product Launch

Have you ever heard of a Pet Rocks? I’m guessing you have because it was a total phenomenon…

Why Becoming a Thought Leader Shouldn’t Be Your Goal (And How to Become a Thought Leader Anyway)

Everyone seems to want “thought leadership.” Thought leadership has become a marketing buzzword. That doesn’t mean it doesn’t…