A Guide to A/B Testing

  Marketing has been around for quite some time, but over the last couple of decades, it has…

Facebook AMA Recap: Jordan Skole on Ecommerce Marketing

Yesterday, we invited Jordan Skole to answer your questions about ecommerce marketing via Facebook Live. Half a dozen…

A 3 Step Abandoned Cart Series to Improve Cart Recovery

77% of online shopping carts are abandoned. That’s more than three-quarters. It’s 6 slices of an 8-slice pizza.…

Why Customers Leave: The 4 Factors that Might Be Killing Your Customer Retention

Arthur Middleton Hughes, founder of the Database Marketing Institute, cites four reasons that customers leave businesses. He writes:…

Marketing Performance Management is about More than Measurement

The desire for marketers to be able to measure the success of their campaigns has been growing and…

Loss Aversion Marketing: When Loss Aversion Works (and When it Kills Your Marketing)

“Limited-time offer!” “Everything must go!” “This opportunity disappears at midnight!” “Don’t miss out! Act now!” Marketing like this…

9 Marketing Metrics Every Business Should Use

In the first quarter of 2009, total ad spend in America fell by more 10%. That was the…

Email Funnels: How to Use Automation to Sell with Email Marketing

When email marketing meets automation, you can create funnels that generate huge sales and profits while you sleep.…

13 Marketing Jokes So Cheesy You Can’t Help but Laugh

Is there silence at the beginning of your marketing meetings? Sure, you could fill it with small talk.…

Abandoned Cart Emails: How to Recover Customers Before They Leave

Source: SalesCycle According to SaleCycle, 77% of all online shopping carts are abandoned. More than three quarters of…