Why Customers Leave: The 4 Factors that Might Be Killing Your Customer Retention

Arthur Middleton Hughes, founder of the Database Marketing Institute, cites four reasons that customers leave businesses. He writes:…

Marketing Performance Management is about More than Measurement

The desire for marketers to be able to measure the success of their campaigns has been growing and…

Loss Aversion Marketing: When Loss Aversion Works (and When it Kills Your Marketing)

“Limited-time offer!” “Everything must go!” “This opportunity disappears at midnight!” “Don’t miss out! Act now!” Marketing like this…

9 Marketing Metrics Every Business Should Use

In the first quarter of 2009, total ad spend in America fell by more 10%. That was the…

Email Funnels: How to Use Automation to Sell with Email Marketing

When email marketing meets automation, you can create funnels that generate huge sales and profits while you sleep.…

13 Marketing Jokes So Cheesy You Can’t Help but Laugh

Is there silence at the beginning of your marketing meetings? Sure, you could fill it with small talk.…

Abandoned Cart Emails: How to Recover Customers Before They Leave

Source: SalesCycle According to SaleCycle, 77% of all online shopping carts are abandoned. More than three quarters of…

7 PR Skills You Need to Get Publicity

What if you could get people talking about you? Public relations can be a great way to generate…

Guerrilla Marketing Examples: How to Use Guerrilla Marketing

Campaign. Launch. Target. Blasts. War metaphors are all over the place in marketing, but the clearest example comes…

16 of the Best Conference Swag Ideas

If you’ve ever gone to a conference, you’re surely familiar with swag. You know—that free, branded stuff that…