8 Triggered Email Campaigns You Can Send to Boost Engagement

  One of the defining features of a marketing automation platform is the ability to send triggered emails…

Short Form Blogs VS. Long Form Blogs – Which One is the Right Fit?

Blogging is tricky. It takes finesse to truly master. Part of the mastery is knowing when to use…

Get Personal with Your Opt In Form

Your customer's inbox is probably packed with more email than they can find time to read. With all…

How to Take Your Fitness Business to the Next Level with Marketing Automation

As a fitness professional you are challenged with many things outside the scope of “fitness.” Often finding yourself…

8 “Must Listen” Podcasts for Marketers

      Duct Tape Marketing - John Jantsch John's marketing advice is eminently practical. He's not trying to…

9 Ways You Should be Segmenting Your Leads and Customers

  With proper list segmentation, you’ll be able to keep your list of leads and customers engaged. This…

How to Get Started with Reputation Management

A few years back I was managing 20+ automotive dealers online reputation across more than 15 review sites.…

The Do’s and Don’ts of SMS Marketing: Best Practices & Mistakes to Avoid

  Our texts are sacred space. It's far more personal than our emails and snail mail. As marketers we…

How to Drive Value When Time is Scarce and Content Options are Increasing

According to WordPress.com 81.8 million new posts are being published monthly. For perspective, that is 1,867.6 blogs per…

Upgrade from Email Marketing to Intelligence-Driven Automated Follow Up

  The promise of marketing automation is that you can treat each customer as a unique individual. You can learn…