All Your Business Needs is 1000 “True Fans” (…Probably)

How do you know which leads will become customers? How do you know which leads will become your…

5 Tools We Love to Use with ActiveCampaign

This post was contributed by Identify Marketing, ActiveCampaign Certified Consultants. As a marketing agency, we’re always looking for…

Talia Wolf on Using “Emotional Targeting” for Conversion Optimization

Talia Wolf started out in social media. But in the days when likes and comments were the most…

When Face-to-Face Selling is Killing You, Here’s How to Make Money Online

This post has been contributed by Lori Feldman, the Database Diva, an ActiveCampaign Certified Consultant. My favorite cousin…

Your Best Customers: Marketing as a Filter, Not Just a Magnet

Want this post in 5-seconds? Marketing isn’t just about getting “the word” out. It’s about reaching your best…

The Abandoned Cart Coupon: What You Need to Know

If more than 70% of shopping carts are abandoned, it makes sense to do everything you can to…

Marketing Stages: Awareness, Sophistication, and Intent in the Buyer’s Cycle

If you ask someone to buy from you too soon, you could lose them forever. Sound dramatic? It…

Mad Men Marketing Lessons: An Advertising Masterclass in One Episode

Even if you’ve never watched the show Mad Men, you’ve probably heard the phrase “It’s toasted.” “It’s toasted”…

Take Time To Think About The Future of Your Business

This is a guest post contributed by Dave Knox. Dave is the author of Predicting The Turn: The…

Audience Segmentation: What is Segmentation and How Can it Improve Your Marketing?

When Platinum Skin Care decided to use audience segmentation, they were able to convert 17% of their leads…