How to Embrace New Marketing Technology (Like Facebook Messenger Bots)

This blog post was contributed by Kelly Garrett, an ActiveCampaign Certified Consultant. Steve Jobs once stated, "innovation distinguishes…

Battle Post-Purchase Anxiety With a Trust Building Automation Sequence

This post was contributed by Lindsay Kirsch, an ActiveCampaign Certified Consultant. I remember when I purchased my first…

Here’s How to Build your Best Product Funnel

A product funnel is a marketing funnel is a sales funnel. A lot of searching will tell you…

10 Live Chat Best Practices to Improve Your Sales and Customer Service

Click around a few websites and you’re bound to see some live chat widgets hangin’ out in the…

What is Conversational Marketing? Does it Really Matter, and How Can You Do it Well?

Conversational marketing has been quite the buzzword recently, huh? A conversational growth strategy can be valuable for your…

“Know Your Audience” is a Lie, But it Still Matters

Know your audience. Know your audience. KYA. Every marketing blog post in the history of the world-universe has…

How Did Boston’s Top Medspa Company Reshape their Business with Automation?

This post has been contributed by APS Marketing Group, an ActiveCampaign Certified Consultant. The fine folks at Skin…

4 No-Sweat Steps to Writing a Newsletter People Love to Read

Writing a newsletter. UGH! Everyone talks about how absolutely critically, crucially, indescribably important it is to write a…

Black Friday and Cyber Monday: What We’ve Learned and What to Expect

This post has been contributed by EMPIST Agency, an ActiveCampaign Certified Consultant. It’s (one of) the most wonderful…

23 Persuasion Techniques: How to Use Psychological Persuasion Methods for Your Marketing

You have an important message. The person it’s for should really hear it. No. It’s more than that.…