10 Types of Content that Actually Work (Without Wasting Your Time)

Should you make an infographic? A video? Blog posts? Hmmmmm... (more…)

What Content Marketing Metrics Actually Matter?

Let’s get this out of the way – I’m not about to dump 3,000 different content marketing metrics…

Targeted Content: The Secret to Gaining and Keeping Customers Is Just Two Words

Imagine you are a potential customer and you have a fitness goal. You’re consistent with good cardio, you’re…

7 Piece-of-Cake Tips to Improve Your Unsubscribe Message (And the Mistakes You Might Be Making)

“Subscribe, subscribe, subscribe, sub- wait...UNsubscribe?” What you just witnessed is a previously subscribed customer leaving your email list.…

How to Make a Good Form (Make Sure Your Forms Don’t Scare People Away)

Forms are how you get people to do things on your website. And no matter the type of…

Do Pop-ups Work? Here’s What They Do to Your Conversion Rate

Do pop-ups work? Let’s just get this out of the way up front: Pop-ups are annoying. Heck, even…

Opt-in Copy that Doesn’t Suck: The Criminally Underrated Way to Grow Your Email List

This is what happens when your opt-in form has bad copy: People don’t understand what you can give…

How “Microcopy” Can Get You More Conversions (From Leads You Already Talk To)

“A/B testing.” “Persona.” “ROI.” There’s so much marketing jargon out there that it’s sometimes hard to figure out…

How Managed Wifi Can Be a Marketing Tool

This is a contributed post by DragNFly Wireless, an ActiveCampaign Certified Consultant. Technology is changing quickly and you…