The Secret to Gaining and Keeping Customers Is Just Two Words: Targeted Content

Imagine you are a potential customer and you have a fitness goal. You’re consistent with good cardio, you’re…

7 Piece-of-Cake Tips to Improve Your Unsubscribe Message (And the Mistakes You Might Be Making)

“Subscribe, subscribe, subscribe, sub- wait...UNsubscribe?” What you just witnessed is a previously subscribed customer leaving your email list.…

How to Make a Good Form (Make Sure Your Forms Don’t Scare People Away)

Forms are how you get people to do things on your website. And no matter the type of…

Do Pop-ups Work? Here’s What They Do to Your Conversion Rate

Do pop-ups work? Let’s just get this out of the way up front: Pop-ups are annoying. Heck, even…

Opt-in Copy that Doesn’t Suck: The Criminally Underrated Way to Grow Your Email List

This is what happens when your opt-in form has bad copy: People don’t understand what you can give…

How “Microcopy” Can Get You More Conversions (From Leads You Already Talk To)

“A/B testing.” “Persona.” “ROI.” There’s so much marketing jargon out there that it’s sometimes hard to figure out…

How Managed Wifi Can Be a Marketing Tool

This is a contributed post by DragNFly Wireless, an ActiveCampaign Certified Consultant. Technology is changing quickly and you…

How to Embrace New Marketing Technology (Like Facebook Messenger Bots)

This blog post was contributed by Kelly Garrett, an ActiveCampaign Certified Consultant. Steve Jobs once stated, "innovation distinguishes…

Battle Post-Purchase Anxiety With a Trust Building Automation Sequence

This post was contributed by Lindsay Kirsch, an ActiveCampaign Certified Consultant. I remember when I purchased my first…

Here’s How to Build your Best Product Funnel

A product funnel is a marketing funnel is a sales funnel. A lot of searching will tell you…