10 Live Chat Best Practices to Improve Your Sales and Customer Service

Click around a few websites and you’re bound to see some live chat widgets hangin’ out in the…

What is Conversational Marketing? Does it Really Matter, and How Can You Do it Well?

Conversational marketing has been quite the buzzword recently, huh? A conversational growth strategy can be valuable for your…

“Know Your Audience” is a Lie, But it Still Matters

Know your audience. Know your audience. KYA. Every marketing blog post in the history of the world-universe has…

How Did Boston’s Top Medspa Company Reshape their Business with Automation?

This post has been contributed by APS Marketing Group, an ActiveCampaign Certified Consultant. The fine folks at Skin…

4 No-Sweat Steps to Writing a Newsletter People Love to Read

Writing a newsletter. UGH! Everyone talks about how absolutely critically, crucially, indescribably important it is to write a…

Black Friday and Cyber Monday: What We’ve Learned and What to Expect

This post has been contributed by EMPIST Agency, an ActiveCampaign Certified Consultant. It’s (one of) the most wonderful…

23 Persuasion Techniques: How to Use Psychological Persuasion Methods for Your Marketing

You have an important message. The person it’s for should really hear it. No. It’s more than that.…

3 Ways Any Business Can Add Recurring Revenue

This post has been contributed by AccessAlly, an ActiveCampaign Certified Consultant. You’ve heard the term “recurring revenue” and…

Activate Takeaways: Oli Gardner on Metrics with Meaning

Here’s a stat that’s common among marketers. “Visitors watch on average 67% of your video.” As tools like…

Grow Your Coaching Business by Ending “Fear of Follow-Up”

This blog post was contributed by Emily Levy, an ActiveCampaign Certified Consultant. Does this sound familiar? The woman…