Email Broadcasting

Because email is so pervasive in our lives, it can be all too easy to forget that an email...
13 years ago

Marketing Tip: Why Buyers Love Details

There are two basic groups of individuals who you will have contact over the course of your marketing efforts:...
13 years ago

Word of Mouth Spreads

You’re much more likely to buy a product or a service that you hear about from a trusted source...
14 years ago

Creating Meaning Through Narrative

Our minds construct narratives in order to interpret experience in a meaningful way.  If you ask three people to...
14 years ago

Changing Good to Best, Bad to Good

It’s not reasonable to expect that you will profit off of all or even most of your subscribers.   What...
14 years ago

Targeting Your Best Customers

In order to control the future you must control the past.  While you cannot rewrite the past in order...
14 years ago

Persuade Them With Your Words

Persuasive writing begins with being able to communicate with your reader in a language they can understand.  This does...
14 years ago

The 4 P's of Marketing You Should Ignore

Anyone with a rudimentary knowledge of Marketing 101 is familiar with the 4 P’s of Mixed Marketing.  Marketing decisions...
14 years ago

Easy to Read Fonts in Newsletters

The fonts you use in your mailing will determine how legible your text is, give your words emphasis, set...
14 years ago