Recalling Memory in Survey Response

Survey questions often ask respondents for autobiographical information.  The accuracy of responses to these questions is dependent on…

Interpreting Questions

People ask questions in order to learn what they wouldn't otherwise know.  When a respondent answers a question…

Reliability in Research Design

When I think of reliability I imagine always knowing what to expect.  If a person is able to…

Validity in Research Design

Conclusions drawn from analyzing survey data are only acceptable to the degree to which they are determined valid. …

Monadic Scaling Techniques for Survey Research

A non comparative scale can also be variously referred to as a monadic or metric scale.  Respondents evaluate…

Comparative Scaling Techniques for Survey Research

Scaling emerged from the social sciences in an attempt to measure or order attributes with respect to quantitative…

Happy Holidays & Holiday Office Hours

The holiday season means many things to many people. For some its a time for family and tradition.…

Understanding Levels of Measurement

We gather knowledge through observation and when we collect enough observations we form concepts.  The process of connecting…

Will Changing Order Change Survey Answers?

The order in which questions are asked in your web surveys can influence the results of your survey. …

Call for case studies…

Do you have an interesting experience with an ActiveCampaign product/solution?  Would you like to share how you use…