Ignore These 7 Common Marketing “Truths”

“Sell the sizzle, not the steak.” “Focus on the benefits, not the features.” “The more you tell, the…

What Your Business Must Start Doing Today to Survive

I was the go-to person. When anyone had a question at my last job, they would always come…

How to Pick the Right Marketing Tools to Grow With Your Business, Not Against

I have buyer's remorse. I bought a $20 blender just a few months ago. The sole point of…

The Past and Future Landscape of the Martech Space

I never like to assume. So, for those who might not know or just need a refresher, here…

How to Decide What Your Contacts Want (and Give It To Them)

  I was recently helping a client figure out how they could send specific, targeted content to their…

Announcing Deal Owner Personalization Tags

Our sales manager Adam is really excited about this release At ActiveCampaign, we believe very strongly in automation's…

Insource, then Outsource

I remember my first office. Mimi was showing me around, she explained that we were going to have…

Email as the Interface

“Would you buy the report now?” A hipster whizzed by on an electric scooter behind me. The motor…

Introducing a New Group of Certified Marketing Consultants

ActiveCampaign is designed with one goal in mind: to give you the perfect tool for growing and managing your…

How to Setup ActiveCampaign Event Tracking

Understanding what pages your contacts view using ActiveCampaign's Site Tracking is an incredibly powerful tool. Site Tracking allows…