Replies Automation: Tracking, segmenting, & automation based on replies

You can already create automated marketing campaigns based on interactions with campaigns, subscriber data, and more.  But what…

Knowing Your Customers Leads to Marketing Success

This is a guest post from Bradford Shimp, a writer at Batchbook. Small businesses have a unique advantage…

Email lists + Facebook’s “Custom Audiences” = Marketing Success

Focused marketing is good marketing. Within the past month + a few days, Facebook launched a potential game…

Are you in compliance with upcoming Canadian anti-spam laws?

The Canadian Radio-television and Telecommunications Commission recently released a guide on the anti-spam legislation that was passed in 2010 (although…

Marketing’s Nucleus – Establishing Goals

A nucleus is considered to be the core of something, with other parts or objects gathered around it.  When doing…

Recurring problem: subscribers receiving blank emails in their Yahoo web mail interface

Do you have subscribers claiming that they are receiving blank emails from you? Are these subscribers using yahoo.com…

Personalizing your Campaigns through Message Variables

One of the most effective ways of communicating with your subscribers is by personalizing your messages.   Personalization…

Introducing ActiveCampaign Webinars & Seeking Your Feedback

ActiveCampaign's IS email marketing made easy.   Although we have made ActiveCampaign as user-friendly and easy to use…

Updates to importing subscribers & your main lists page

We just released a couple of updated pages for all hosted accounts.   The changes have to do…

GEO Location Data Now Available

We recently updated all accounts to capture the geographic location data of your subscribers.  This means you can…