Personalized Marketing and Promotions for Restaurants

It's notoriously difficult to succeed in the restaurant industry. Speculate on opening a restaurant of your own, and…

SMB Martech Report: Beyond Email Marketing

    You don’t need to look too far back to find a time when marketing automation was…

Impact Your Engagement Rates with Split Test Campaigns

The effectiveness of your marketing campaigns should never be left to chance. Once you click the “Send Now”…

Engagement Management Techniques You Should be Using Right Now

Email clients are increasingly sensitive about which messages successfully land in the inbox. Because of this trend, proactively monitoring…

Using a Contact’s Preferences to Send Personalized Follow Up

A contact has just opted in to your list-- you have their attention and they are ready to…

Are Your Contacts Engaged with Your Content? There’s an Automation for That.

About six months ago I signed up for a business newsletter. I had the intention of reading it…

How to Decide What Your Contacts Want (and Give It To Them)

  I was recently helping a client figure out how they could send specific, targeted content to their…

12 Tips to Get Your Best Email Deliverability Ever

Unfortunately, there isn't a magic bullet for perfect email deliverability. But, like many things with marketing, if you…

One List vs Multiple Lists: The ActiveCampaign Experts Weigh in

The most popular thread from our community forum is a back-and-forth about whether there should be one list…