8 Email Marketing Mistakes Every Business Should Avoid

I believe it was Nietzsche who said: “email is dead.” Oh, what? He didn't say email? Well whoever…

A/B Testing Email Subject Lines: 4 Tests You Can Run (and Templates You Can Steal)

Have you ever had an email with an open rate of 104 percent? Wait, is that even possible?…

7 Welcome Email Examples: How to Write Great Welcome Emails

According to the First Impressions Email Marketing Study conducted by Ciceron, only 39% of brands send a welcome…

How to Create an Email Course that Grows your Business

If you’ve heard of email courses before but never made one, they might appear to be more trouble…

5 Automated Email Examples to Emulate

There are two types of emails I come across in my Gmail Promotions tab. The first are ones…

How Marketing Automation Can Improve Enrollment and Help Higher Ed Attract Ideal Students

Higher education is a competitive space—most counselors recommend that students apply to between five and eight colleges, and…

7 Techniques to Retain Your eCommerce Customers

It's a lot less expensive to keep a current customer than to acquire a new one. According to…

Why Your Email Marketing Might Be Falling Short of Success

Have your email campaigns been underperforming lately? Some simple changes to your email marketing strategy could take you…

Personalized Marketing and Promotions for Restaurants

It's notoriously difficult to succeed in the restaurant industry. Speculate on opening a restaurant of your own, and…

SMB Martech Report: Beyond Email Marketing

    You don’t need to look too far back to find a time when marketing automation was…