How Marketing Automation Can Improve Enrollment and Help Higher Ed Attract Ideal Students

Higher education is a competitive space—most counselors recommend that students apply to between five and eight colleges, and…

7 Techniques to Retain Your eCommerce Customers

It's a lot less expensive to keep a current customer than to acquire a new one. According to…

Why Your Email Marketing Might Be Falling Short of Success

Have your email campaigns been underperforming lately? Some simple changes to your email marketing strategy could take you…

Personalized Marketing and Promotions for Restaurants

It's notoriously difficult to succeed in the restaurant industry. Speculate on opening a restaurant of your own, and…

SMB Martech Report: Beyond Email Marketing

    You don’t need to look too far back to find a time when marketing automation was…

Impact Your Engagement Rates with Split Test Campaigns

The effectiveness of your marketing campaigns should never be left to chance. Once you click the “Send Now”…

Engagement Management Techniques You Should be Using Right Now

Email clients are increasingly sensitive about which messages successfully land in the inbox. Because of this trend, proactively monitoring…

Using a Contact’s Preferences to Send Personalized Follow Up

A contact has just opted in to your list-- you have their attention and they are ready to…

Personalize your Messages, Build Memorable Relationships, and Gain Back Time Now

In all my years of working I can't think of a team who needs more hours in the…

Are Your Contacts Engaged with Your Content? There’s an Automation for That.

About six months ago I signed up for a business newsletter. I had the intention of reading it…