When presenting web software case studies I focus on how an application meets the needs of the client I am investigating. An application exists to fulfill the needs of a client while a case study gives measure to its success in reaching those needs. Solutions are designed with the acknowledgment that its intent is to accommodate the varying set of goals of a broad client base. Case studies make effective marketing material because they draw upon an application’s use in a real world context. Ideally, prospective clients identify with real world situations where the application is used to solve problems that are similar to the ones that they are facing.
Feature tours, screenshots, benefit pages, pre-sale knowledge base articles, and online demos are promotional materials that focus on how feature sets give our applications their dynamic functionality. A client is not interested in regurgitated marketing material when they are viewing case studies. They are interested in qualitative analysis, learning through observation, demonstrating how a solution meets the needs of an organization.
I recently added a few new listings, including ArielHost and VARhosting for ActiveCampaign Help Desk Software , to our case study collection. ArielHost found that our customer service software could be used to manage a diverse range of products and services and in the process they used fewer resources, provided quicker resolution to support needs, and kept their customers satisfied. VARHosting demonstrated how ActiveCampaign Help Desk Software allowed them to rise to increased consumer demands in the face of accelerated growth with professionalism and established protocol.
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