Content marketing can be an extremely efficient, low-cost method of growing your business.
But if you’ve ever thought about starting up a content marketing strategy for your business, you’ve quickly encountered a tough question: what to make your blog about?
Whether you’re just getting started with content marketing or you’re a professional blogger who has created so much content that the blog article ideas reservoir is running dry, you need to come up with some great blog content ideas. You also want unique blog ideas that aren’t just a rehash of what everyone else is writing.
And if you use email marketing or marketing automation, you need to have enough content on-hand to deliver to your audience at the right moments. As one article from the Content Marketing Institute pointed out, marketing automation without content leaves opportunities on the table.
Fortunately for people wondering what to write a blog about, there are tons of places to get ideas for interesting content for your website.
Here are 23 of our favorite blog prompts to find great blogging topics ideas:
- Talk to your audience
- Your best content: The sequel
- Your best content: With a twist
- Your competitors’ best content
- Improve on your competitor’s work
- Google Trends
- Your sales/support teams
- Your pet peeves
- Disagree with conventional wisdom
- Word association and brainstorming
- Answer the Public
- Google footer
- Use BuzzSumo to find popular social media topics
- Moz Keyword Explorer
- Ubersuggest and Keywordtool.io
- Google AdWords
- Write about influencers
- Interview an influencer
- Interview a team member
- Highlight a customer case study or success story
- Conduct original research and publish the results
- Write reviews of books, products, or courses
- Your email sent folder
1. Talk to your audience
Who knows your audience’s struggles better than your audience?
Providing value to a specific target audience is one of the core tenets of effective content marketing. It stands to reason that doing marketing research and conducting customer interviews are great ways to find topics to blog about.
Use your audience as an outstanding source of blog content ideas through:
- Online market research channels
- Simple surveys
- Face-to-face conversations
2. Your best content: The sequel
What content are you most proud of? What content is getting the best results for your business?
It’s time to come out with the sequel.
Ever wonder why it seems like every other movie is a sequel or prequel or spinoff? Because, from a marketing perspective, it’s easy to know that those movies will perform at the box office. There’s an established brand and proven concept.
True, your best blog post might not have its own brand, but you can still learn from it to create more great topics for blogging.
Have the times changed? Publish an update. Have the times not changed? Explain why old advice is still relevant.
Come at an idea from another angle or perspective. Your best blog content ideas, what Yoast calls cornerstone content, deserves to be seen again. A valuable content sequel will help its longevity—and might even perform well on its own.
3. Your best content: With a twist
Maybe your best content wrapped up nicely, and there’s really no room for a sequel. Or maybe you’ve already written a sequel and still need more blog content ideas.
That’s cool. There are other ways to repurpose content.
Try publishing similar content that targets a different keyword—the same topic from a different angle.
Try republishing the same information in a different format. Can you turn a blog post into a video? What about an infographic or a SlideShare? Even if you don’t have videography or design skills, smartphones and tools like Canva make it easy to repurpose content.
If you’ve published content on your blog, can you publish similar content on someone else’s website? Submit it to a publication or news outlet? If it fits your industry, you could even republish it word-for-word on Medium.
4. Your competitors’ best content
Maybe you’re just getting started with content marketing, so you aren’t yet sure why content marketing works or what your best content is.
How do you find blog post ideas for beginners? Steal from your competitors.
Chances are you’re not the only person producing content in your blog theme space. Look around your industry for good blog ideas. Who’s creating great content? Who’s getting great results with content?
Create a list of influencers, then see what blog post topics they’re writing about. Use your authority on a topic to identify blog post topics that attract traffic.
You can also use online marketing tools to help find top-performing blog content.
A tool like BuzzSumo can show you which pages get the most shares on social media. SEMrush can show you how blogging competitors are ranking in search engine results pages—and what they’re ranking for.
Unless you’re pioneering a new invention in a new industry, you don’t have to reinvent the wheel. Use your competitors to find great blog content ideas.
5. Improve on your competitor’s work
You’ve browsed through your competitor’s content for topics to blog about. Now you want to take things a step further.
There’s a lot of great content already out there. Even if you have blog niche ideas, it can be hard to get your content seen.
Brian Dean of Backlinko came up with a fix: what he calls the Skyscraper Technique.
Instead of starting with a blank piece of paper, seek out your competitors’ content—and consciously beat it.
What keywords are your competitors ranking for? Are there gaps, or more information you could add to their articles that rank in search results?
Of course you can’t just plagiarize the competition. But taking their work, building on it, and making it better is a great way to compete—and do successful content marketing.
6. Google Trends
If you’re really strapped for blog content ideas, head over to Google Trends and see what’s popular.
Riding a wave of conversation on a topic is a great way to get your content seen. This idea of “newsjacking” has been covered in popular books by David Meerman Scott and Ryan Holiday.
Instead of trying to drive a new conversation, join an existing one. Content on trending topics might even go viral—and can quickly raise awareness of your brand and business.
7. Your sales/support teams
How well do you know your customers?
Even if you’ve already done some market research and customer interviews, there’s value to having conversations with your sales and support teams.
Sometimes customers don’t realize they need answers until they have a problem. What are the most common problems they encounter? What questions to they come to your team to ask?
These questions are a gold mine for blog content ideas. Talking to your sales team could uncover new things to blog about that improves customer experience.
8. Your pet peeves
What’s something you’ve always wanted to say about your space, but have never had the guts to publish?
Of course there’s no point in being controversial for the sake of being controversial. But if you have pet peeves in your industry, sharing them in well-reasoned content is absolutely fair game.
Especially if you run a small business, your thoughts and personality are a huge part of your brand. Take the phrase “tell me what you really think” and turn it into fun blog ideas.
9. Disagree with conventional wisdom
Every industry has conventional wisdom. But what about when the conventional wisdom is wrong?
What do you believe that goes counter to the rest of your industry? Everyone has thoughts on everything, and you almost certainly have a perspective that someone else would find controversial.
Publicly disagreeing with conventional wisdom can be a powerful source of unique blog post ideas because it spurs debate and conversation.
Again, you don’t want to disagree for the sake of disagreeing. But sharing your beliefs and supporting them with strong arguments is totally fair game when you’re looking for things to write about in a blog.
10. Word association and brainstorming
When was the last time you actually sat down just to brainstorm a list of blog topics?
A lot of people getting started with content marketing assume that they won’t know what to write about. But sitting down and simply listing out ideas can be a surprisingly powerful method of finding interesting blog website ideas.
In his book Zen in the Art of Writing, science-fiction author Ray Bradbury outlines how he uses list-making to come up with creative ideas. By listing out a string of nouns to see what images they evoked, he was able to create some of the most inspired writing of the 20th century.
As you build a list of nouns or topics, remember that there are no bad ideas at this stage. Write down as many ideas—good or bad—as quickly as you can. Even if many of them are impractical, chances are you’ll find a blog post gemstone hidden in the coal.
11. Answer the Public
So much of great content marketing is answering questions. If you have a list of questions, you have a list of blog content ideas.
Your sales team, your audience, and other items on this list are one way to source questions for content marketing.
Another great tool to find questions quickly is Answer the Public.
The slightly odd home page notwithstanding, Answer the Public is a great tool to find questions people are asking on a specific topic. Enter the phrase you’re interested it and Answer the Public will scrape questions that people type into search engines.
12. Google footer
You know your topic pretty well, but what does Google think of it?
At the bottom of every Google search is a section of “related searches.” These are phrases or searches similar to the question you’ve asked Google.
These topics are a useful source of blog post ideas because you know that Google considers them to be related to your topic. By definition, Google believes them to be “related searches.”
Creating content based on these related search suggestions is a great way to get complete coverage of a single topic on your blog.
13. Use BuzzSumo to find popular social media topics
What’s going viral?
I’ve already mentioned that BuzzSumo can be a valuable tool for doing research on your blog competitors. Entering their URL into the tool will spit out the most shared pages on their website.
But BuzzSumo also lets you search popular pages by topic and key phrase.
Want to know what works on social media for your type of blog? Type in topics related to your blog niche and take a look. It’s that simple.
14. Moz Keyword Explorer
In my opinion, Moz Keyword Explorer is the most powerful keyword research tool available today.
If you’re trying to do search engine optimization, Moz is of course a good fit. But one of my favorite uses of Moz’s Keyword Explorer is to figure out what I should blog about.
After you enter a keyword into Moz, the service spits out a massive list of related words and phrases. Poring over that list is a great way to find useful, long-tail keywords—but it can also spur a new blog topics list.
In fact, as I was doing keyword research for this article I came across a keyword that made me stop and think: “huh.” 10 minutes later I had sketched an outline for a new blog post.
15. Ubersuggest and Keywordtool.io
If you really want to get overloaded with keyword ideas, take a look at Ubersuggest and keywordtool.io.
Put in a basic phrase or head term, and these tools will spit out a variety of related phrases.
Ubersuggest will combine your phrase with a variety of other commonly searched for variants, while keywordtool.io takes suggestions from Google’s Autocomplete feature and presents them to you in one place.
Either can be a good tool for keyword research—or blog content ideas.
16. Google AdWords
You can’t talk about keyword research and unique blog ideas without mentioning Google AdWords.
Although Google has been gradually reducing the features and information that AdWords provides to free users, the tool is still useful for finding a variety of keyword related to niche blogging topics.
You’ll get a bit more information if you also run PPC campaigns, but Google AdWords can suggest terms related to the terms you enter.
Using the idea generator, AdWords will group keyword suggestions by category, providing you with both individual keywords and larger topics to use as inspiration for website blog post ideas.
17. Write about influencers
Who are the big shots that everyone in your industry knows? What makes them so influential?
Writing about influencers is a great way to generate new posts for your blog. There are probably a good number of influencers in your niche, which makes this an easy way to create a lot of content.
When you write about influencers, you have a built-in audience that’s interested in the topic—their audience. If you can analyze what makes the influencer so good at what they do, it’s often possible to get some solid content results.
Take this content from Will Hoekenga of Copygrad as an example. Never heard of Will? Neither had I, until he published a detailed profile of email marketer Ramit Sethi.
By publishing a truly outstanding breakdown, Will caught my attention—and the attention of Sethi himself.
I initially found his post because Sethi shared it, and this is actually fairly common—if an influencer has Google Alerts set up on their own name, it’s pretty likely that they’ll read what you write about them.
18. Interview an influencer
Writing about an influencer is one thing—what if you can actually talk to them?
If your blog is especially small, it will probably be difficult to get the attention of a major influencer. Even if you run a large site, not every influencer will agree to an interview.
Fortunately, you don’t always need to interview the biggest fish in the pond—just people with knowledge relevant to your audience.
Marketers have caught on to this tactic more and more, and so-called “micro-influencers” are being tapped more and more frequently for their expertise.
These people have some expertise and a small-to-medium existing audience—which means they are likely to agree to interviews but also can help boost the reach of any content you produce together.
19. Interview a team member
Do you have anyone interesting inside your business? Of course you do!
If you’re looking at what to blog about for business, look inside your business for inspiration. You don’t want to make all of your content about you, but are there people inside your business that could provide value to your audience?
Especially if your team works directly with customers, interviewing a team member can add to your brand’s personality.
20. Highlight a customer case study or success story
Do you have customers that have seen success with your products or services? Tell people about them. Stories are a great source of blog topic ideas.
And because these stories come directly from your customers, they’re a great way to come up with unique blog ideas. After all, no one can copy your customers’ stories.
Case studies are some of the most persuasive pieces of content around. Which makes sense; when you’re looking at a new product or service, the first question you’re likely to ask is “will this solve my problem.”
A case study or customer success story shows your audience that your business can solve their problems. Highlighting a great customer story is a fantastic way to generate content for your website.
Online business website GrowthLab is an outstanding example of customer success stories done right. With a whole page of compelling stories, GrowthLab creates engaging content that drives demand for their products.
21. Conduct original research and publish the results
Original research is one of the most powerful content types you can produce for your business.
Orbit Media reports that original research tends to get linked to and shared more than just about any other type of content.
Why? Because original research is owned by you. Because people writing about your space often need to support their points, and being the person who provides the data is extremely helpful.
Because it’s original. By definition, original research leads to unique blog ideas.
As an example, Orbit Media takes its own advice: its annual survey of 1000 bloggers is widely linked to and ranks well in search results.
Original research can be difficult to produce, but you don’t necessarily need to break the bank. Do you already collect customer data? Are the publicly available datasets you could analyze? Can you conduct a survey or run some kind of experiment using your business?
You might need to get creative, but original research ranks high on the list of good things to blog about.
22. Write reviews of books, products, or courses
What’s popular in your space?
Writing book or product reviews is a simple way to provide value to your audience. If there are books or products that everyone in your industry is talking about, tell people what you think. Are they really worth the investment?
Writing reviews can be a little time consuming because you actually need to go out and read books or try products, but it’s also a virtually endless source of blog content ideas.
There are more books than you could possibly ever read and more products than you could ever use—so you’ll never run out of things to write about.
23. Your email sent folder
You’ve already written great content.
Have you ever answered questions over email, or shared your thoughts with a customer? With a few tweaks, those emails could turn into the next piece of content for your website.
I first learned this trick from Andy Crestodina at Orbit Media, who has put together a detailed guide on how to turn old emails into high-ranking blog posts.
Old emails are a great source of blog content because you know that someone in your audience has a question—they already asked it! Add in the fact that your reply is probably written in a conversational, personal tone and you’ve got a recipe for blogging success.
Always keep an eye out for blog content ideas
Regardless of the specific source of your unique blog ideas, keep an eye out. Content marketing inspiration is everywhere, and literally anything could trigger an idea for your next blog post.