There are two types of campaigns that involve an automatic, follow-up campaign being sent after a specified amount of time, or based on a specific date in the system (usually associated with each subscriber).
For example, you could have an email sent to subscribers a week before their birthday, or a follow-up email sent two weeks after a subscriber joins a list.
Both campaign types are available with ActiveCampaign, and it’s helpful to know the difference between them so you can use the software effectively.
Auto-Responder campaigns are for simple follow-up emails, either hours or days after a subscriber joins a list:
Subscriber Date-Based campaigns are more flexible.
For example, you can designate which system date is used to determine when to send. This includes:
- Subscription date (when the subscriber joined a particular list)
- Creation date (when the subscriber was added to the system for the first time)
- Custom subscriber fields
You can also capture different date formats that the subscriber used to input date values (into custom subscriber fields):
Also, the portion of the date you want to match:
- Month and Day
- Year, Month and Day
Most importantly, with Subscriber Date-Based campaigns you can have emails sent either before or after a specified date, whereas Auto-Responders can only send after a certain date.
So, depending on how you intend to follow-up with your subscribers, you have plenty of options using ActiveCampaign. Let us know if you have any questions.