Auto-Responder vs. Subscriber Date-Based campaign: Which should I choose?

create a new campaign, when would you like this campaign to be sent

There are two types of campaigns that involve an automatic, follow-up campaign being sent after a specified amount of time, or based on a specific date in the system (usually associated with each subscriber).
For example, you could have an email sent to subscribers a week before their birthday, or a follow-up email sent two weeks after a subscriber joins a list.
Both campaign types are available with ActiveCampaign, and it’s helpful to know the difference between them so you can use the software effectively.
Auto-Responder campaigns are for simple follow-up emails, either hours or days after a subscriber joins a list:
Screenshot of ActiveCampaign Auto-Responder settings
Subscriber Date-Based campaigns are more flexible.
For example, you can designate which system date is used to determine when to send. This includes:

  • Subscription date (when the subscriber joined a particular list)
  • Creation date (when the subscriber was added to the system for the first time)
  • Custom subscriber fields

You can also capture different date formats that the subscriber used to input date values (into custom subscriber fields):

  • yyyy-mm-dd
  • yyyy/mm/dd
  • yyyymmdd
  • mm/dd/yyyy
  • dd/mm/yyyy

Also, the portion of the date you want to match:

  • Month and Day
  • Year, Month and Day

Most importantly, with Subscriber Date-Based campaigns you can have emails sent either before or after a specified date, whereas Auto-Responders can only send after a certain date.
Screenshot of ActiveCampaign Subscriber Date-Based campaign settings
So, depending on how you intend to follow-up with your subscribers, you have plenty of options using ActiveCampaign. Let us know if you have any questions.

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