Facebook AMA Recap: Jordan Skole on Ecommerce Marketing

Yesterday, we invited Jordan Skole to answer your questions about ecommerce marketing via Facebook Live. Half a dozen…

A/B Testing Email Subject Lines: 4 Tests You Can Run (and Templates You Can Steal)

Have you ever had an email with an open rate of 104 percent? Wait, is that even possible?…

A 3 Step Abandoned Cart Series to Improve Cart Recovery

77% of online shopping carts are abandoned. That’s more than three-quarters. It’s 6 slices of an 8-slice pizza.…

Expanding our Deep Data Integrations: The Accepts Marketing Field for Shopify and BigCommerce

Ecommerce platforms like Shopify and BigCommerce allow their users to create a customizable checkbox that appears alongside checkout…

Why Customers Leave: The 4 Factors that Might Be Killing Your Customer Retention

Arthur Middleton Hughes, founder of the Database Marketing Institute, cites four reasons that customers leave businesses. He writes:…

Expanding the ActiveCampaign CRM: Phone Numbers, Deal Description, and Deal Age

When you’re working with a sales team, it’s important to be able to get information about deals quickly.…

Loss Aversion Marketing: When Loss Aversion Works (and When it Kills Your Marketing)

“Limited-time offer!” “Everything must go!” “This opportunity disappears at midnight!” “Don’t miss out! Act now!” Marketing like this…

7 Welcome Email Examples: How to Write Great Welcome Emails

According to the First Impressions Email Marketing Study conducted by Ciceron, only 39% of brands send a welcome…

Email Funnels: How to Use Automation to Sell with Email Marketing

When email marketing meets automation, you can create funnels that generate huge sales and profits while you sleep.…

13 Marketing Jokes So Cheesy You Can’t Help but Laugh

Is there silence at the beginning of your marketing meetings? Sure, you could fill it with small talk.…