Activate 2018: A Marketing Conference in the Heart of Chicago’s West Loop

On June 25th, over 200 marketers gathered in the Skylight Room of Morgan Manufacturing to hear ActiveCampaign CEO…

Talia Wolf on Using “Emotional Targeting” for Conversion Optimization

Talia Wolf started out in social media. But in the days when likes and comments were the most…

Your Best Customers: Marketing as a Filter, Not Just a Magnet

Want this post in 5-seconds? Marketing isn’t just about getting “the word” out. It’s about reaching your best…

The Abandoned Cart Coupon: What You Need to Know

If more than 70% of shopping carts are abandoned, it makes sense to do everything you can to…

Marketing Stages: Awareness, Sophistication, and Intent in the Buyer’s Cycle

If you ask someone to buy from you too soon, you could lose them forever. Sound dramatic? It…

Mad Men Marketing Lessons: An Advertising Masterclass in One Episode

Even if you’ve never watched the show Mad Men, you’ve probably heard the phrase “It’s toasted.” “It’s toasted”…

Expanding the Deals CRM App: Tasks, Filtering, and Win Probability

When we launched our Deals CRM App earlier this year, it was the first step in helping you…

Introducing Task Assignment: Work More Collaboratively With Your Team

A qualified lead needs to be moved to the next stage of the sales process. A manager needs…

Audience Segmentation: What is Segmentation and How Can it Improve Your Marketing?

When Platinum Skin Care decided to use audience segmentation, they were able to convert 17% of their leads…

7 Unconventional Leadership Techniques that Multiply Your Team’s Performance

Poor leadership can turn a team of A-players into an unmotivated mess. Great leadership can help the same…