Why this Software Company Loves the ActiveCampaign API

“Instead of having a fixed funnel over a certain timeline, everything is event-driven. It’s much more personalized.“ –…

How Tech Stacks Help a Niche Reseller Get the Best Results for Its Clients

“It’s our CRM system. It’s our sales pipeline. It’s our integrated email marketing system. It’s our integrations. So…

How a Bookkeeping Company Builds Great Relationships with Automation (and a Personal Touch)

Two handwritten notes and a book. That’s the level of personal touch that Sarah Stein brings to her…

10 Live Chat Best Practices to Improve Your Sales and Customer Service

Click around a few websites and you’re bound to see some live chat widgets hangin’ out in the…

How a Brick and Mortar Company Sells Hot Tubs with ActiveCampaign

If a giant construction crane shows up at your house in Alaska, it might just be there to…

What is Conversational Marketing? Does it Really Matter, and How Can You Do it Well?

Conversational marketing has been quite the buzzword recently, huh? A conversational growth strategy can be valuable for your…

Align Sales and Marketing by Creating a Common Language

This is a contributed blog by Kara Tiernan-Herring of Brand Storytelling Relationship status? It’s complicated. The struggle to…

27 Newsletter Ideas You Can Use to Engage Your Readers

What should you put in a newsletter? It’s one thing to hear that a newsletter is a great…

How Vanessa Turns Millions of Free YouTube Viewers into Paying Customers

“Seems like ActiveCampaign really is that glue that sticks it all together.” – Vanessa, Speak English With Vanessa…

How Fit with Strahil Finds Their Best Customers with Lead Scoring

A lead magnet is a great way to get someone to sign up for your email list. And…