What is an Email Preheader and How Can it Increase Email Open Rates?

What is an email preheader? Do you need to know code to add a preheader? Are they different…

Welcome Email Series: A 6-Email Welcome Sequence You Can Steal

Pop quiz! Which of these three people is likely to get you the most sales? Someone who’s been…

10 Types of Content that Actually Work (Without Wasting Your Time)

Should you make an infographic? A video? Blog posts? Hmmmmm... “Should you make [type of content]” sounds like…

What Content Marketing Metrics Actually Matter?

Let’s get this out of the way – I’m not about to dump 3,000 different content marketing metrics…

How to Collect Emails: 15 Proven Ways to Grow Your Email List

If you want to build an email list, how are you going to collect email addresses? More importantly,…

The Automation that Gets Pathways 100% Retention

David Paige loves ActiveCampaign so much, he’s used it for work and for his music. You can see…

How to Make a Good Form (Make Sure Your Forms Don’t Scare People Away)

Forms are how you get people to do things on your website. And no matter the type of…

Opt-in Copy that Doesn’t Suck: The Criminally Underrated Way to Grow Your Email List

This is what happens when your opt-in form has bad copy: People don’t understand what you can give…

Email Acquisition: How to Get Traffic to Build Your Email List

How do you get people to give you their email address? Where do your best email subscribers, leads,…

How Jain Uses ActiveCampaign to Help Horse Owners Bond with Their Horses

“I wondered if other people out there in the world would love it as much as I did.”…