“Know Your Audience” is a Lie, But it Still Matters

Know your audience. Know your audience. KYA. Every marketing blog post in the history of the world-universe has…

How Pagely Used Interactive Video to Automate Sales Demos

The beginning of Pagely’s “choose your own adventure” sales video How long does it take to close a…

ActiveCampaign Training: How to Use ActiveCampaign

When you’re busy, sometimes the last thing you want to do is figure out how to use a…

How CRM Data Can Revolutionize Your Email Marketing Campaigns

This is a blog post contributed by PieSync, an ActiveCampaign integration partner. Creating content based on your target…

4 No-Sweat Steps to Writing a Newsletter People Love to Read

Writing a newsletter. UGH! Everyone talks about how absolutely critically, crucially, indescribably important it is to write a…

How a Musician Finds His Superfans (and Gets 80% Open Rates)

How do you market a product that people don’t need? People listen to music. But the rise of…

ActiveCampaign is Coming to You: Announcing Activate Study Halls

Sometimes it’s useful to have an expert walk you through some marketing automation strategy in person. That’s why…

Activate Takeaways: Consistent Growth with Automations

“If you set it and forget it, you will regret it.” Thus spoke Chris Davis, ActiveCampaign’s Director of…

23 Persuasion Techniques: How to Use Psychological Persuasion Methods for Your Marketing

You have an important message. The person it’s for should really hear it. No. It’s more than that.…

Activate Takeaways: Oli Gardner on Metrics with Meaning

Here’s a stat that’s common among marketers. “Visitors watch on average 67% of your video.” As tools like…