Where Does Email Go When It Isn’t Delivered? Part 2

A sender's reputation can follow not only an IP address but a brand and a sending domain.   A…

Where Does Email Go When It Isn’t Delivered? Part 1

While all ISPs score a sender's reputation by giving different weight to various factors you can be assured…

Will Changing Order Change Survey Answers?

The order in which questions are asked in your web surveys can influence the results of your survey. …

The 4 P’s of Marketing You Should Ignore

Anyone with a rudimentary knowledge of Marketing 101 is familiar with the 4 P's of Mixed Marketing.  Marketing…

Using Surveys to Segment Your Subscriber List

You want to segment your subscriber list based on shared needs so that your subscribers respond similarly to…

Breaking Your List into Segments

In marketing segmentation the total market is divided into submarkets that share characteristics that cause each group to…

Why Sending to Less Subscribers Is More

Many people interested in email marketing, especially those new to it, want to know how many subscribers they…

Easy to Read Fonts in Newsletters

The fonts you use in your mailing will determine how legible your text is, give your words emphasis,…

Using Email Marketing for Recruiting

Email Marketing can be an effective tool for recruiting when used correctly.   The number one rule is to…

Email Marketing and Paid Subscriber Lists

If this sounds like a bad idea to you, then it's because it is. If you are a…