How email marketing can help you manage fear

In my last post I discussed some ways that you can use email marketing to build up positive…

Become a part of the email addiction

If you're like me, you probably check your e-mail right after you sit down at your desk. If…

How to use email campaigns to incite wild commitment

Imagine you're sitting around a poker table, staring down a handful of straight-faced players. Your cards are okay,…

Warning: You may be ruining your hottest leads

This post has to do with a single question: If a client replies to your DONOTREPLY address, do…

What Is a Web Survey?

A survey is a method of gathering information from a number of individuals, known as a sample, in…

Word of Mouth Spreads

You're much more likely to buy a product or a service that you hear about from a trusted…

Creating Meaning Through Narrative

Our minds construct narratives in order to interpret experience in a meaningful way.  If you ask three people…

Recalling Memory in Survey Response

Survey questions often ask respondents for autobiographical information.  The accuracy of responses to these questions is dependent on…

Interpreting Questions

People ask questions in order to learn what they wouldn't otherwise know.  When a respondent answers a question…

Changing Good to Best, Bad to Good

It's not reasonable to expect that you will profit off of all or even most of your subscribers.  …