Getting the Most Out of Your Ecommerce Data

It's never been easier to start an online store. There are hundreds of fantastic ecommerce solutions available. But,…

Upgrade from Email Marketing to Intelligence-Driven Automated Follow Up

  The promise of marketing automation is that you can treat each customer as a unique individual. You can learn…

Ignore These 7 Common Marketing “Truths”

“Sell the sizzle, not the steak.” “Focus on the benefits, not the features.” “The more you tell, the…

8 New Automation Workflows for Deep Data Ecommerce Integrations

Over the past year we've released Deep Data Integrations with Shopify, WooCommerce, and BigCommerce. These integrations bring customer insight…

12 Tips to Get Your Best Email Deliverability Ever

Unfortunately, there isn't a magic bullet for perfect email deliverability. But, like many things with marketing, if you…

Here’s 13 of Our Latest Integrations

We specialize in email marketing, marketing automation, and sales automation CRM. Everything else — payment processing, landing pages,…

Announcing Saved Responses

Today we released a new feature that makes sending one-to-one messages to your contacts easier and faster. Now,…

One List vs Multiple Lists: The ActiveCampaign Experts Weigh in

The most popular thread from our community forum is a back-and-forth about whether there should be one list…

3 Statistics Every Marketer Should Understand

People are quick to point out that statistics can be deceptive, malleable, or unreliable. We hear this so…

Listen, Learn, Adapt: Keeping Pace in the Personalization Race

There was a time when email personalization meant inserting the contact's first name into the greeting or subject…