Start Interpreting Questions Like A Pro

Interpreting questions can be difficult People ask questions in order to learn what they wouldn't otherwise know.  When…

Changing Good to Best, Bad to Good

It's not reasonable to expect that you will profit off of all or even most of your subscribers.  …

Targeting Your Best Customers

In order to control the future you must control the past.  While you cannot rewrite the past in…

Reliability in Research Design

When I think of reliability I imagine always knowing what to expect.  If a person is able to…

Validity in Research Design

Conclusions drawn from analyzing survey data are only acceptable to the degree to which they are determined valid. …

Make Them Do What You Want

You need to have a reason for sending an email to your subscribers.  This reason should lead them…

Persuade Them With Your Words

Persuasive writing begins with being able to communicate with your reader in a language they can understand.  This…

Monadic Scaling Techniques for Survey Research

A non comparative scale can also be variously referred to as a monadic or metric scale.  Respondents evaluate…

Comparative Scaling Techniques for Survey Research

Scaling emerged from the social sciences in an attempt to measure or order attributes with respect to quantitative…

Understanding Levels of Measurement

We gather knowledge through observation and when we collect enough observations we form concepts.  The process of connecting…