This blog was contributed by QuickEmailVerification.
Email marketing brings a great ROI, amazing engagement opportunities, and a strong set of metrics you can analyze to keep improving the engagement and ROI further.
In order to achieve all that and more, you need to get a few things right with your email campaigns – starting with the quality of your mailing list. Poor quality contacts will immediately give you hard bounces, negatively impact your sender reputation, and make your email marketing provider suspicious of you being a spammer.
Thankfully, there’s an easy way of checking the deliverability of each of your email addresses before you hit ‘Submit.’ The ActiveCampaign+QuickEmailVerification integration lets you validate email addresses and scrub your mailing list, easily, swiftly and reliably.
Here’s how these two brands work together to make sure you achieve great deliverability.
What QuickEmailVerification can do for your email marketing
There are multiple content touchpoints that help you attract subscribers, like gated ebooks, webinars, newsletters, and sign-up forms.
When people register and submit their email address through your form, one of their goals is to access the content.
In that hurry, they may not double-check if there’s a typo in their email address. So Jane Sample could type in her address as Jnae.Sample(at)somedomain(dot)com. If you send an email to an incorrect address, you’ll only get a hard bounce.
This is why you want to use QuickEmailVerification, a real-time email verification service. The ActiveCampaign+QuickEmailVerification integration verifies email addresses in real-time.
Anytime a contact is added to your ActiveCampaign list, a chain of actions is triggered. The sophisticated algorithm puts the email address through a series of tests to see if it is valid. If the email address turns out invalid, it is rejected.
But there’s more.
While checking the validity of the email address is the most important part of the integration, it’s not its only capability.
Some valid email addresses too are risky. A role address (e.g. support(at)somedomain(dot)com) is a shared address so you won’t get engagement. A temporary email address isn’t invalid in the conventional sense but the user will never use it again. Again, no engagement.
This integration tests both the validity of email addresses and the quality of the email address, and tags each address accordingly. That’s to make sure you send out mails only to deliverable, high-quality email addresses.
How QuickEmailVerification and ActiveCampaign work together
The integration serves a simple but an extremely important function: qualify and validate email addresses to vastly improve your email deliverability.
These are the steps to activate the integration.
Begin by logging into your QuickEmailVerification account. If you don’t have one, you can sign up in under a minute.
Click on ‘Get the API key’ to generate your API key for the integration. After that, log into your ActiveCampaign account. There, you’ll create custom fields like email address, reason, and results. Remember, these fields are important for the integration to interpret the verification results.
Selecting custom fields.
The next stage is where you create automation. You’ll need to do it just once; after that, it will operate on its own every time a new email address enters your ActiveCampaign workflow. There are just two steps to complete this automation.
Setting up the automation
The first is to select a trigger. A trigger is something that tells the automation to start operating. For instance, “Typeform form received” can be your trigger. You may choose the trigger available from the list.
Selecting the trigger
The second and the last step in automation is to select the QuickEmailVerification action. Here, the action is “Verify an email with QuickEmailVerification”.
Selecting the trigger after the action happens
Lo and behold! That’s it!
You’ve completed the automation. Now your automation is ready for use every time an email address enters through one of the channels you’re using.
You will find detailed technicalities of the integration in the ActiveCampaign QuickEmailVerification integration doc
Why marketers use ActiveCampaign+QuickEmailVerification
Here’s the three principal benefits of using the ActiveCampaign+QuickEmailVerification integration:
- The integration checks every single email address. This means a fake, invalid or otherwise poor-quality address will be flagged accordingly.
- You’ll know which address is safe-to-send, because the integration tags each email address per the results of email verification. You can send your email marketing campaigns without the fear of email bounce-backs or blacklisting.
- QuickEmailVerification is committed to delivering 99% accuracy in results. That means you get accurate results with rock-solid confidence.
ActiveCampaign+QuickEmailVerification use cases
While you can use the integration across all industries and actions, we’ll take up three use cases to show how your email verification through this integration can power your marketing.
1) Survicate Forms
Survicate is a great way to collect feedback. This feedback, in turn, helps you work towards improving customer satisfaction and ultimately raise your customer retention rates.
When your business opts for using Survicate forms, you can easily use the ActiveCampaign+QuickEmailVerification integration. When the Survicate form is received, the trigger will get activated. Upon activation, the action, namely email verification, will be carried out immediately. It’s so swift most of the time users don’t even notice it.
The result: invalid, undeliverable addresses are flagged, helping you keep your ActiveCampaign contact list clean and healthy.
One of the best ways of engaging customers is to keep communicating with them and asking them questions to learn about them. Organizations use TTypeformto conduct surveys when they wish to conduct surveys that are fun to interact with.
Your business too can leverage the integration to verify email addresses. When a contact subscribes in ActiveCampaign through Typeform submission, it triggers the action, which is email verification. The system will instantly verify the email address and take appropriate action.
The result: poor quality email addresses are tagged. That way you know which addresses you shouldn’t be sending your next email to.
3) Subscribers to ActiveCampaign
If a subscriber is directly added to your ActiveCampaign list, you can still trigger the subsequent action. With that you can verify email addresses instantaneously. Again, the result of the verification process will be tagged to the address.
Although the verification process actually passes the address through a number of validations, the entire process is so rapid most of the time subscribers can’t even notice it.
Conclusion: Efficient email marketing
Email marketing is hugely important, given its irresistible ROI and effectiveness. The integration makes it extremely simple, swift and secure to verify contacts as they enter your mailing list.
By verifying every incoming address, you ensure your list hygiene and follow email marketing best practices. Also, you can protect your sender reputation, something vital in the entire chain.
Once you try the ActiveCampaign+QuickEmailVerification, you’ll begin noticing the difference in your ROI.