It’s been a wild year of high interest rates and increased cost of goods, and even with economic uncertainty looming in the headlines, 96% of retailers expect their sales to increase over the holiday period. Why? Because people spend more during the holidays. And businesses using ActiveCampaign have a built-in competitive advantage in capturing a share of that holiday traffic using Customer Experience Automation (CXA).
In addition to creating more personalized experiences for their customers, CXA has been shown to create real business impact for growing companies. In times with high inflation and increased cost of goods, businesses can edge out their competition through these personal touches.
In fact, in a recent survey, we found consumers want to support small businesses, even offering to pay more for the same products.
To better support small businesses, every year we highlight participating ActiveCampaign ecommerce customers in our annual ActiveCampaign Customer Gift Guide. The guide features a curated list of some of the most interesting and unique ecommerce businesses we could find. We’re featuring just a few of those businesses in this article to give you just a sample of what you’ll find in this year’s Gift Guide.
Creating colorful memories
Why have just another seasonal party when you can create colorful memories marking the occasion? Painting With a Twist has locations all across the United States where you can book a painting party with friends, family, or your workmates. They even offer gift cards!
Look for Painting With a Twist in the Gift Guide and book your party early!
Hit the sweet spot with Woops!
Woops! is a gifting company that brings delight to consumers and businesses of all types with its array of pastries, flavors & quality. Fill your stomach and experience the personalized customer journey that they created with ActiveCampaign when you get some of their cookies and pastries this holiday season.
We can’t say enough about the beautiful selection of tasty sweets offered by Woops! You’ll find a link to the Woops! in the ActiveCampaign Customer Gift Guide.
Purchase with purpose
One of my favorite clothing and jewelry ecommerce customers is Made for Freedom. But they’re more than an online clothing store: Made for Freedom partners with centers around the world that are providing dignified employment for survivors of human trafficking and marginalized situations.
Just as Made for Freedom goes beyond a typical online store, they use automations that go beyond typical marketing emails, using ActiveCampaign to connect volunteers with opportunities to support the Made for Freedom mission.
Find out more about Made for Freedom and how founder Dawn Manske stays in touch with her volunteers, resellers, and restorative centers in this case study.
Don’t forget the bubbly
If you’re in search of a unique bottle of bubbly for the office party, a gift, or to finish off your holiday table, you must check out the varieties of champagnes Avid Vines offers. Their curated selections are from the best owner-growers from the Champagne region in France, taking you beyond what’s ubiquitous and mass-marketed.
When Avid Vines onboarded with ActiveCampaign, their goals included creating a sales and marketing flow that enabled them to engage on more channels and easily identify resellers, restaurants, and consumers. Today, Avid Vines stays connected with its clients and resellers using CXA to create a personalized journey, so each contact continues to receive a personalized touch.
Did we mention that Avid Vines also has a wine club? Well, they do, and what a great gift that would make!
We hope you’ll join us in supporting our ActiveCampaign ecommerce small businesses by shopping our 2022 ActiveCampaign Customer Gift Guide. With nearly 100 storefronts in this year’s guide, you’re sure to find something for everyone on your list!
If you’d like to learn more about the platform these small businesses use to grow and nurture their customer base, try ActiveCampaign for free starting today.