ActiveCampaign expands footprint in Germany with strategic partnership with Deutsche Post and Automation People 

Businesses of all sizes can now use print mailing automation to expand their sales and loyalty tools

Businesses of all sizes can now use print mailing automation to expand their sales and loyalty tools 

ActiveCampaign, the leader in marketing automation, email marketing and CRM, is enabling growing businesses to send letters and postcards automatically and in a highly customized manner through its new integration with Deutsche Post. This fully automated process saves customers hours of admin work and allows them to expand their marketing mix to include the print channel, and therefore, achieve higher conversion rates. This integration was made possible by Automation People, an official ActiveCampaign partner in Germany that helps businesses in EMEA send and automate powerful and targeted emails to create better customer experiences. 

Automation People developed special campaigns that are particularly relevant for entrepreneurs who want to use print mailing automation, while also ensuring their emails and SMS campaigns align with print materials sent to customers. Automation People sets up the integration between Deutsche Post and ActiveCampaign for every business so that it is highly customizable to their specific needs, as well as trigger-based. This means that print mail will be sent based on the specific actions customers take, helping businesses create stronger relationships with them across more channels than just digital alone. 

The integration also helps with making a business’ marketing materials consistent no matter which channel they are communicating with customers through. Their emails will be set up to match the print mailing automation data so that the customer experience is seamless.  

Experts Comment on the Power of ActiveCampaign’s Deutsche Post Integration 

“Our integration with Deutsche Post will give so many businesses access to data-driven print mailings in an automated workflow to save them time and improve experiences for all existing customers,” said Tony Palmer, Agency and Channel Director at ActiveCampaign. “We see the value automation offers our customers every single day and are excited to work with more businesses across the world, to help them grow.” 

“We created this direct integration between Deutsche Post and ActiveCampaign because we saw the power behind print mailing automation and what it can do for growing businesses,” said Robin Larsen, CEO at Automation People. “What excites us most is that the setup is as personalized as the data behind each business we work with. Businesses can choose between different campaigns and marketing services based on their individual needs. We are implementing the perfect mix of automation and human involvement.” 

“Through integration into ActiveCampaign, we can further increase the availability of print mailings in marketing automation systems,” says Lars Schlimbach, Partner-Management & – Development Dialogmarketing at Deutsche Post. “In this way, the advertisers can not only seamlessly integrate their print mailing campaigns into the digital sales approach. They can also automatically adjust them to the individual needs of their customers – and thus simply increase the effect and efficiency of the campaigns.” 

Find out more about the Deutsche Post integration here.

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About ActiveCampaign  

ActiveCampaign is the leader in marketing automation, email marketing and CRM for businesses of all sizes. Its powerful automation platform helps over 185,000 businesses in 170 countries grow by scaling and personalizing their customer experiences. ActiveCampaign accelerates business growth by providing access to 900+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM to enable 1:1 experiences that connect across all channels and through the entire customer lifecycle. Over 70% of ActiveCampaign’s customers use its 900+ integrations, including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce  Personalization and is the Top Rated Email Marketing Software on TrustRadius. Start a free trial at ActiveCampaign.com. 

About Automation People 

Automation People was established in 2017 with a mission to simplify complex business solutions for its customers. We specialize in email marketing, automation processes, and CRM, enabling our clients to streamline their operations and achieve their business goals with ease. 

Automation People has been an ActiveCampaign reseller since 2019 and became an official partner of Deutsche Post at the beginning of 2023. 

About Deutsche Post 

Deutsche Post is the largest postal service provider in Europe and the market leader in the German mail market. The Mail Communication, Dialog Marketing and Press Services product segments are essentially bundled under this business area. Deutsche Post’s product and service portfolio includes the processing and delivery of physical documents as well as a broad digital portfolio in its product segments