This post was contributed by Rukham Khan, Content Lead at MailMunch

Landing pages are an amazing tool designed to guide visitors from different channels to your marketing funnel. A landing page’s goal is to convert a visitor into a lead and ultimately into a customer.

When designed well, landing pages are:

  • Easy for visitors to follow
  • Efficient in delivering your message
  • Capable of bringing in tons of leads

When designed thoughtlessly, landing pages become a graveyard for missed opportunities.

Take a look at 5 examples of landing pages from around the web. These landing pages are meant to inspire and show you how to make high-converting landing pages for your business.

1. Dataxu

Dataxu, a Roku company, provides marketing software to help companies use data to improve marketing and advertising. This is one of their landing pages:

What’s going on:

The first thing that catches a visitor’s eye is the combination of purple and yellow colors, which together put the reader at ease. They use a simple heading which immediately lets the reader know what Dataxu is about.

Then you notice the smiley graphic which elicits a feeling of calm and trust.

By this point, Dataxu already conveyed who they are – along with an emotional message of trust and reliability through colors and graphics.

Then the visitor’s eye lands on the copy which goes into more detail and explains how Dataxu helps companies with marketing. The placement of the copy is good because by the time the reader gets to it, they’ve already familiarized themselves with what the brand is and the tone of the brand, so they are more receptive to the message.

The landing page ends with a display of all the companies that use their software – which cements their credibility and makes the reader trust their product.

What can be improved:

One improvement would be adding the CTA somewhere more prominent and accessible. In this version, the CTA only pops up when you click on the arrow below ‘Built for you’ subheading. A lot of visitors might miss this cue.

The takeaway:

Simplicity can be a great tool in designing landing pages. Simple landing pages reduce the clutter and help the visitor get to your main message as quickly as possible. To design simple yet effective landing pages, use clear headlines, relevant graphics, and copy that resonates with the visitors.

2. H.Bloom

H.Bloom provides hand-delivered luxury floral and plant services. They treat flowers as art and they pride themselves in having a service that’s reliable and customizable. To subscribe to their service, you sign up through this landing page:

What’s going on:

You’re met by a headline that says ‘The Perfect Touch’ and then the copy neatly explains the benefits of a subscription: You get floral arrangements according to your style and space.

The last line of the copy directs you towards the action you’re meant to take – schedule a consultation.

Right after that, you see a form with just the essential fields required to reach out to an interested lead.

The good thing about this landing page is that even if you’re not yet convinced about sharing your information, you can read the ‘How it works’ section below and get a better understanding of what you’re signing up for.

H.Bloom also uses top navigation links so a visitor may explore the website further before they make a decision, thus giving a person room to be sure of their decision. This helps H.Bloom attract only qualified leads.

What can be improved:

H.Bloom can improve upon is the color contrast for the headline. Similar colors make the headline lost in the bright colors of the flowers behind it. They can either use a different flower color or highlight the headline text to make it stand out.

The takeaway:

If you offer services of any sort, make sure your landing page clearly conveys what those services are and how the visitor can benefit from them. Like H.Bloom, you can add a ‘how it works’ section below the fold to clarify what your services are all about.

3. Hom Sweet Hom

Hom Sweet Hom is run by Lauren Hom, a hand lettering artist who does projects for creatives and brands and enrolls people for classes through her website.

This is Hom Sweet Hom’s landing page:

What’s going on:

True to her brand, Hom uses very friendly and warm graphics, feelings which are reflected in her choice of colors as well. Unlike traditional landing pages, the heading is small and the image takes the main focus.

What follows is a description of what the landing page is for and what benefit a visitor can get if they sign up.

Hom also displays a simple sign-up form where a user just has to fill in 2 fields. One great thing about this landing page is that at the bottom, Hom gives away a bit of the content she’s going to share with subscribers. Not only does this incentivize people to sign-up, but it also lets them know what’s in store for them.

As a result of this landing page, Homs attracted 2,200 sign-ups through 4000 visits. That’s a mind-blowing 50% conversion rate.

What can be improved:

The main focus of the landing page, a ‘free 5-day livestream event’ doesn’t attract as much focus as it should. Being the main offering of this page, this subheading should have been larger, or could’ve been written in a different font, or in a color that could’ve added a higher contrast from the background.

The takeaway:

You need to know your brand personality. As an illustrator, Hom puts her skills to use to build a landing page that is exactly in sync with her personal brand so people sign-up for her webinar.

Invest in creating a brand personality to improve the message quality and conversion rates of your landing pages.

4. Sujan Patel

Sujan Patel is a growth marketer and an entrepreneur. He’s the co-founder of Web Profits, an agency that helps devise marketing strategies for businesses.

This landing page on his website is for a ‘customer delight playbook’.


What’s going on:

Right from the heading, you know what the landing page is about. Then subheading then delivers the main benefit of this landing page – saving the visitor precious time. The promise offered by the subheading is “delighting your customers every day”.

After the heading and subheading reel you in, the landing page goes right to a customer testimonial to convince you of the playbook’s effectiveness. The most important part of the testimonial is highlighted in bold so you know exactly how powerful the playbook is.

This landing page has a great CTA. Sujan leaves it up to the subscriber to choose how much to pay for this book. They can choose from free to any amount they think is fair. This gives Sujan a chance to earn money and also tells him how people perceive and value his playbook – so he can price it more efficiently in the future.

What can be improved:

One thing that can be improved on this landing page is a small description of the content a visitor can expect from the customer delight playbook. This would give customers a clearer idea of what they’re signing up for.

The takeaway:

Don’t be afraid to think out of the box. Some experiments can yield great results. Sujan chose not to add traditional copy that outlines features and benefits, but he directly opted to showcase testimonials. Just remember to A/B test your landing page for the best results.

5. MailMunch

MailMunch is a lead generation software that focuses on providing easy-to-use and intuitive opt-in form builders for its users. Recently they launched a new Drag n Drop opt-in form builder which makes form creation super simple. For the release campaign, here’s the landing page:

What’s going on:

The landing page starts off by using an emphatic headline, ‘supercharge your lead generation’.

Next your eye lands on the 30-second video promo that outlines the advantages of the Drag n Drop builder more dramatically than copy can convey.

If you scroll below the fold you’re met with three interactive tiles, if you hover over them, each panel reveals how you can realize the benefits mentioned in the tiles.

What I like about this landing page is that it allows you to take two possible routes, you can either sign-up directly through the above-the-fold content or scroll all the way down and book a demo call to learn more about MailMunch’s builder.

This added flexibility allows MailMunch to convert more visitors: The people who don’t want to sign-up straightaway still may be interested in learning more so they can schedule a demo call.

What could be improved:

One thing that could be improved in this landing page is switching the position of the video and the benefit tiles. If the visitor sees the benefit tiles first, then the video and the sign-up CTA, they get more information faster, and feel more ready to sign-up with MailMunch

The takeaway:

Videos are a great tool at your disposal. Humans being visual creatures, digest videos much more easily than text. If you can design a video that lays out the benefits of your product, you can expect to see higher conversion rates on your landing pages.

Hopefully, these landing pages inspired ideas for your next campaign!