Email Marketing Software 4.5 BETA is finally released!

We are excited to finally release the beta version of Email Marketing Software after months of hard work. There are many features and bug fixes that have been resolved from previous versions, and I know many have been anxiously awaiting the release. I just want to touch on a few of the new features and enhancements.

First of all, we rewrote the entire application using PHP and Smarty template engine. This keeps the logic of the program separate from the layout, and really helps to keep things organized. Plus, you can now customize any email templates you’d like, and should you decided to customize an email template design, you will be looking at mostly HTML code, instead of PHP code jumbled up with HTML. Here’s a guide to HTML email design that will help you.

We’ve also replaced the old built-in HTML editor with the popular FCKEditor. FCKEditor works in most browsers, so you can now edit your messages using Firefox or Opera. FCKEditor has tons of cool features, like easy uploading and storing of images and other files within your email templates.

Another great edition is the ability to subscribe by pipe as well as a POP email account. We’ve added pipe scripts for subscribing, unsubscribing and for processing bounced messages. Pipes have one distinct advantage over POP mail. You see, when you forward mail to a PHP script using a pipe, it processes the message automatically instead of having to wait for a cron script to run. This means that your subscribers get their confirmation messages immediately. In today’s world of instant gratification, this is very important…especially on the internet!

We’ve added a lot of new statistics and reports to the messages archive, so you’ll want to click around in that feature once you upgrade. Also added is new statistics and graphs for autoresponders. One nice thing about the new statistics is that you can see the activity for each individual subscriber…just look up the subscriber in the subscriber list and then click View.

Any time you do a complete rewrite of a system there are going to be some issues here and there. Thank you for your patience as we try to make the Beta period as short as possible. Just post any issues you have to the forum, and we’ll take a look and get things corrected ASAP.

We hope you like it!

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